Turizam Volume 29, Issue 1-4
EXPLORING THE POTENTIAL OF DARK TOURISM IN KERALA: AN ANALYSIS AND DOCUMENTATION OF ATTRACTIONS
Authors: Sanoj K.T., Ayoob C.P.
Abstract: Dark tourism has become incredibly popular in the twenty-first century all across the world. The growth of the notion of special interest tourism and changing tourist tastes and preferences have compelled tourism policymakers worldwide to include this segment in their mission and vision statements. Even while Kerala has made significant headway in creating specialized tourism, one particular industry Dark Tourism has not yet been developed. This study examines Kerala’s potential for creating and promoting dark tourism destinations, with an emphasis on sites with tragic, cultural, and historical importance. The study investigates how these locations which could include regions impacted by historical occurrences, natural disasters, and haunted or deserted locations can entice tourists interested in the more sinister facets of history. The research reveals new possibilities in Kerala, a state on India’s southwest coast by examining case studies and current trends in dark tourism. It also addresses ethicalissues and the social effects of promoting these locations, highlighting the need for careful and responsible actions from visitors.
Keywords: dark tourism, tourist perception, tourist motives, destination marketing
Article info: 42-53
Received: Received: July 2024 | Accepted: May 2025