Turizam Volume 24, Issue 3-1
TRUSTWORTHINESS OF INBOUND TOURISTS ON SOCIAL MEDIA PLATFORMS TOWARDS DESTINATION CHOICE
Authors: Jeet Dogra, Venkata Rohan Sharma Karri
Abstract: Given the relative proliferation of social media users and the significance of information collection in a consumer’s decision journey, this study tried to identify the most widely used social media platforms for India’s travel information. To evaluate the general trustworthiness of inbound tourists on social media platforms, focus group interviews were conducted across 12 Indian states in which 300 foreign tourists from 85 countries took part. Tripadvisor and Facebook were the two social media platforms with the greatest number of users seeking India’s travel information. The findings of the study conclude the use of multiple social media platforms for varied information and destination choice.
Keywords: Social media; consumer-generated media; destination choice; inbound tourism; trustworthiness of social media; travel portals
Article info: 101-112
Received: February 2020 | Accepted: July 2020