Turizam Volume 23, Issue 3-1
INNOVATIVE SERVICE EXPERIENCES OF TRAVELLERS VISITING HIGH-TECH HOTELS: THE CASE OF ECCLESTON SQUARE HOTEL, LONDON
Authors: Kadir Çakar, Şehmus Aykol
Abstract: The purpose of the current qualitative research on travellers’ behaviors and attitudes visiting high-tech hotels is to examine and understand the effects of innovative service experiences. With the aim of contributing to knowledge in the field of service research, this paper has employed user-generated content (UGC) within the context of a qualitative research method. Data was obtained from online reviews left by travellers (n=350) on TripAdvisor who visited the Eccleston Square Hotel in London, which generated the unit of data analysis and was processed through content analysis. Findings of the present study have indicated that the innovative service experiences of travellers visiting the Eccleston Square Hotel reflect many heterogeneous and multidimensional features. Results have also revealed that travellers are more disposed towards visiting technologically oriented and equipped hotels that can improve the quality of customer experience while potentially creating a positive impact on their satisfaction levels and intentions to revisit, as well as positive eWOM effects for other travellers.
Keywords: Innovative service experiences, Information and communications technologies, Innovation in tourism, Qualitative research, User-generated-content
Article info: 120-132
Received: August 2019 | Accepted: September 2019