full professor

PhD Aleksandra S. Dragin

aleksandra.dragin@dgt.uns.ac.rs

Aleksandra S. Dragin

e-mail: sadragin@gmail   |  aleksandra.dragin@dgt.uns.ac.rs

Phone: +381 21 485 2835   Mob: +381 63 83 06 114

Asddress:Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia

ORCID: 0000-0001-8165-8426

Web pages:

http://www.dgt.uns.ac.rs/turizam-katedra/aleksandra-dragin/
https://www.ujaen.es/departamentos/orgmarsoc/contactos/dragin-aleksandra

Title: full professor (from 2018)

He is a lecturer and researcher at:

  • Faculty of Sciences (University of Novi Sad, Serbia) from 2003/2004. (home institution)
  • Faculty of Tourism and Hospitality Management (University of Rijeka, Opatija, Croatia) from 2024/25. (www.fthm.uniri.hr)
  • Faculty of Social Sciences and Law | School of Engineering of Jaen (University of Jaen, Jaen, Spain) – visiting professor from 2023/24. (https://www.ujaen.es/)
  • Novi Sad School of Business from 2019/20. (www.vps.ns.ac.rs)

Education: PhD

Field: Tourism / Management & Business

Area of scientific ​​research: intercultural communication, tourism, management, marketing, sustainable development, stakeholder perceptions in tourism, place attachment, wellbeing, ethics and CSR

Subjects: Culture and Communication in Tourism, Selective Forms of Tourism, Nautical Tourism, Ethics and CSR in Tourism, Intercultural Communication, Internet in Teaching Geography, Influence of Demographic Trends on Tourism Development, Quality Management, Human Resources Management, Destination Management, Marketing in Tourism.

Teaching/training mobility short stays:

  • University of Alcala (Faculty of Economics, Business and Tourism), Alcala de Henares, Spain (April 2019 and October 2021) – teaching,
  • Univerzitety of Guadalahara (Edificio Multidepartamental), Guadalahara, Spain (April 2019 and October 2021) – teaching,
  • Université Paris-Est Créteil Val de Marne (UPEC) (Faculté de sciences économiques et gestion),  Paris,  France (June 2019 and April 2021) – training.
  • University of Olomouc (Department of Geography – Faculty of Science), Olomouc, Czech Republic (June 2021) – teaching,
  • University of Rijeka (Faculty of Tourism and Hospitality Managemen)t, Opatija, Croatia, (March 2023 and March 2024)

Publications:

Over 200 scientific publications (monographs, studies, expertise, textbooks, papers in scientific journals, in the proceedings). Visible in: SCOPUS, WOS, SciProfiles, ORCID, ResearchGate, GoogleScholarCitations…

She was in the board of 289 graduate and master’s theses and 14 doctoral dissertations, of which 51 bachelor’s, 43 master’s theses and 4 doctoral theses were defended under her mentorship.

Member of 3 COST EU actions:

Membership in:

  • Council for Social Sciences of the Senate of the University of Novi Sad (2019- 2023)
  • Council for Sciences of the Senate of the University of Novi Sad (2021-2023)
  • Commission for quality control of the Faculty of Science and Mathematics (2020-2022)
  • She is the president of the Electoral Council of the Department for Geography, Tourism and Hospitality, PMFa (2021- )
  • She is a reviewer in the process of accreditation of higher education institutions in Serbia (2019-), Montenegro (2022- ), Republic of Srpska (2022- )
  • MENSA

Selected references:

  1. Dragin, A., Majstorović, N., Mijatov, M., Janičić, N., Stojanović, V. (2022). Clusters of Generation Z and Travel Risks Perception: Constraining VS Push-Pull Factors. The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Emerald.
  2. Mijatov, M.B., Dragin, A.S., Majstorović, N., Janičić, B., Zadel, Z. (2022). The impacts of the COVID-19 on youth tourism and hospitality managers in-training. COVID-19 and a World of Ad Hoc Geographies book, Vol. 3, Springer.
  3. Dragin, A., Đurđev, B., Armenski, T., Jovanović, T., Pavić, D., Ivkov-Džigurski, A. Košić, K., Favro, S. (2014). Analysis of the Labor Force Composition on Cruisers: the Danube Through Central and Southeast Europe. Journal of Transport Geography, 39, 62-72.
  4. Jovanović, T., Dragin, A., Armenski, T., Pavić, D., Davidović, N. (2013). What demotivates the tourist? Constraining factors of nautical tourism. Journal of Travel & Tourism Marketing, 30 (8), 858–872.
  5. Tešin, A., Dragin, A. S., Mijatov Ladičorbić, M., Jovanović, T., Zadel, Z., Surla, T., … & Stojanović, V. (2024). Quality of Life and Attachments to Rural Settlements: The Basis for Regeneration and Socio-Economic Sustainability. Land, 13(9), 1364. 10.3390/land13091364

Projects

Participation in 28 projects and 6 national education programs.

Selected projects:

  1. Coordinator for Serbia of the project “International study of young people’s beliefs about the social and ethical capacity of artificial intelligence” (2022). Center for AI Technology for Humankind, Singapore.
  2. PI of the project “Investigation of the entrepreneurial potential of the local population in the use of thermal mineral water resources of Vojvodina” (2021-2024). Provincial Secretariat for Higher Education and Scientific Research (Vojvodina, Serbia).
  3. Foreign scientific partner on the project “Impact of the COVID-19 Pandemic on the Sustainability of the Smart Tourism Destinations” (2020-2022), Faculty of Tourism and Hospitality Management, University of Rijeka (Croatia).
  4. Author of expertise for tourism on the project “Passenger and freight traffic on railways in Serbia” (2019-2020). MC Mobility Consultants GmbH, 19012.
  5. Coordinator for Serbia of the “Culture on the Palm – PALMCULTURE” project (2018-2019). INTERREG-IPA: HUSRB/1602/31/0026.

Foreign languages: English, Russian