PhD Tatjana Pivac


Short biography:

Date and place of birth: July 3, 1976, Novi Sad

She graduated in 2000, received her master’s degree in 2004, and defended her doctoral thesis entitled “Viticulture and winemaking in the tourist offer of Vojvodina” in 2008 at the Department of Geography, Tourism and Hotel Management, PMF, Novi Sad.


Tel: +381 21 485 2835
e-mailstatjana.pivac@dgt.uns.ac.rs i tatjana_pivac@yahoo.com
Consultation hours: posted on the door of office no. 6 and at the office of the Vice Dean for Education (in the dean’s office)

Academic positions:

  • 2001 – 2005 – teaching assistant at the Department of Geography, Tourism and Hotel Management, Faculty of Science, University of Novi Sad
  • 2005 – 2009 – assistant at the Department of Geography, Tourism and Hotel Management, Faculty of Science, University of Novi Sad
  • Since 2009 – assistant professor at the Department of Geography, Tourism and Hotel Management, Faculty of Science, University of Novi Sad
  • Since 2015 – associate professor at the Department of Geography, Tourism and Hotel Management, Faculty of Science and Mathematics, University of Novi Sad
  • From 2020 – full professor at the Department of Geography, Tourism and Hotel Management, Faculty of Science and Mathematics, University of Novi Sad

Research areas:

  • Cultural tourism
  • Wine tourism
  • Event management

Courses taught:

  • Cultural assets in tourism (basic studies)
  • Selective forms in tourism (basic studies)
  • Cultural tourism (basic studies)
  • Wine tourism (basic studies)
  • Management of cultural events (master’s studies)
  • Event management in cultural tourism (master’s studies)
  • Management of cultural heritage and cultural tourism (master’s studies)
  • Basics of event management (master’s studies)
  • Contemporary forms of tourism (doctoral studies)
  • Management of leisure time in tourism (doctoral studies)
  • Trends in event management (doctoral studies)
  • Tourism, culture, creative industries, and environmental dynamics (doctoral studies)

Other important information:

  • Languages: English, Russian

Membership in organizations:

  • Serbian Geographical Society
  • Associate of the “2H2S” school program for doctoral students from Angers (France)


  1. Geographic aspects of the state and directions of development of Serbia (Vojvodina), Ministry of Science and Technology of Serbia (Head Dr. Pavle Tomić)
  2. International project Danube-Cris-Mures-Tisa Euroregion – geoeconomical space of sustainable development, West University of Timisoara, University of Novi Sad, “Jozsef Atilla” University of Szeged, University of Tübingen.
  3. Protected natural assets and ecotourism of Vojvodina. Provincial Secretariat for Environmental Protection and Sustainable Development. Creation of the text for the book and creation of compact discs. The project lasted during 2003.
  4. The project aimed at creating a publication called Sustainable Tourism, sustainably principles, practice and policy. Editor: Ministry for natural Resources and the Environmental Protection of the Republic of Serbia, Ministry for Trade, Tourism and Services, World Summit on Sustainable Development, Johannesburg 2002. International Year of Ecotourism, 2002.
  5. Participant of the project Content and spatial concept of the ethno village and accompanying tourist complex under the auspices of the Ministry of Science and Technology of the Republic of Serbia, the Assembly of AP Vojvodina and the Tourism Organization of Vojvodina.
  6. One of the implementers of the project Series of lectures and workshops within the projects of the Ministry of Education and Physical Culture, teacher education, for geography professors – Active teaching of geography, since November 2003, project manager Dr. Jovan Romelić
  7. Loess Plains in Serbia, Project of the Ministry of Science, 146019, project leader Dr. Jovan Romelić
  8. Conceptual project of the Water Management Museum in Sremska Kamenica, commissioned by Voda Vojvodina, project manager Dr. Vladimir Stojanović, 2008
  9. Possibilities for the development of cultural tourism in Vojvodina, Provincial Secretariat for Science and Technological Development, project manager Dr. Snežana Besermenji
  10. Social relations between Serbs and Croats, national identity and minority rights in relation to European integration, Project of the Ministry of Education and Science, 47024, project leader Saša Marković (2011-2021)
  11. Cultural tourism of Vojvodina in preserving the identity of national minorities, Provincial Secretariat for Science and Technological Development (grant 114-451-3767/2013-02), project leader Snežana Besermenji
  12. Study of attitudes of agricultural producers in the Srem administrative district on the possibility of putting domestic products on national tourism market, Provincial Secretariat for Agriculture, Water Management, and Forestry, 2014-2015, project leader Snežana Besermenji
  13. Vojvodina ethnic groups in the 21st century – the state and prospects of sustainability, No. 114-451-2539/2016-02 funded by the Provincial Secretariat for Science and Technological Development of the Vojvodina Province, Serbia, 2016-2019, project leader Tamara Lukić
  14. ERASMUS + KA2 “Strengthening Capacities for Tourism Changes in WB: Building Competences for Quality Management of Heritage and Cultural Tourism”, 574193-EPP-1-2016-1-RS-EPPKA2-CBHE-JP, 2016-2019, project leader Tatjana Pivac
  15. Provincial Project for Higher Education and Scientific Research, No. 142-451-2550 / 2019-01: “Cultural Tourism in the Function of Preserving the National Identity of Vojvodina Croats”‬‬, project leader Snežana Besermenji
  16. Digitization and Culture for New Generations (DiCultYouth) – “Digitalization and Culture for New Generations” (Strategic Partnership in the Youth Sector) (2018-2020), project leader Miroslav Vujicic
  17. ERASMUS +KA2, SMART Tourism Skills Initiative-SMARTOUR, 2021-1-SK01-KA220-ADU-000033555, 2021-2024, project leader Tatjana Pivac
  18. Contemporary problems and sustainability of urban settlements in Vojvodina, project of importance for the development of scientific research activities of AP Vojvodina for the project cycle 2021‒2024. year (project leader Ivana Blesic)
  19. Tourism destination competitiveness – evaluation model for Serbia, TOURCOMSERBIA, Program IDEAS (2022-2024), project leader Vanja Pavluković
  20. Promotion and adjustment of the content of cultural institutions in Vojvodina to sensitive social groups, the project of importance for the development of scientific research activities of AP Vojvodina for the project cycle 2022‒2023. year (project leader Sanja Kovacic)
  21. COSME Programme, The Executive Agency for Small and Medium-sized Enterprises (EASME), COS-TOURINN-2020-3-04 “Boosting the tourism sector in Europe through digital tools and innovation – DIGITOUR”, 101038133.
  22. Erasmus+ KA220-SCH – “Cooperation Partnerships in School Education. Artificial Intelligence and Sustainable Educational Tools for the Prevention of Teenage Psychological Disorders (AI@Smile)” Budget: 400,000 EUR (lump sum): 01/09/2023 – 31/08/2026.
  23. COST Action CA18110 Underground Built Heritage as a catalyzer for Community Valorisation, MC (2019-2023)
  24. COST Action CA 21161 “A new ecosystem of early music studies” (EarlyMuse), MC, (2022-2026)
  25. COST Action CA22122 – Rethinking the Blue Economy: Socio-Ecological Impacts and Opportunities (RethinkBlue) (2023-2027)

Other relevant activities:

  • Since 2002, he has been a member of the Organizing Committee for the international conference “Contemporary Tendencies in Tourism, Hospitality and Gastronomy”, organized by the Faculty of Science, Department of Geography, Tourism and Hospitality, Novi Sad.
  • Since 2008, member of the editorial board of the International Magazine “Tourism”, published by the Department of Geography, Tourism and Hotel Management, Novi Sad.
  • Since 2007, member of the Committee for Quality and Self-Assessment of the Faculty of Science and Mathematics
  • Since February 2011, member of the Assembly of the Movement of the Highlanders of Novi Sad
  • From April 2012 to October 2015, head of the marketing team of the Department for Geography, Tourism and Hospitality
  • Since 2013, editor-in-chief of the international scientific journal “Tourism”
  • Since December 2015, member of the Executive and Supervisory Board of the Vojvodina Highlanders Movement
  • Invited lecturer at the Volga Region State Academy of Physical Culture, Sport, and Tourism (April 2015).
  • Since April 2016, a member of the Management Board of the Culture Routes Cluster, and since 2022, the President of the Culture Routes Cluster 
  • From 2015 to 2024, Vice Dean for Teaching at the Faculty of Science

Selected References:

  • Pivac, T., Blešić, I., Kovačić, S., Besermenji, S., Lesjak, M. (2019): Visitors’ Satisfaction, Perceived Quality, and Behavioral Intentions: the Case Study of Exit Festival, Journal of the Geographical Institute “Jovan Cvijić” SASA, Vol 69, No 2, pp 123-134, https://doi.org/10.2298/IJGI1902123p
  • Blešić, I., Pivac, T., Veselinović, J., Janićević, S. (2019): Serbian Citizens’ Awareness of Consumer Rights of Tourists in the EU, Geographica Pannonica 23/2, 101-111, DOI: 10.5937/gp23-20129, ISSN 1820-7138 (online)
  • Vujičić, M., Stankov, U., Kovačić, S., Vasiljević, Đ., Pivac, T., Čarkadžić, J., Mujkić, D., Cimbaljević, M. (2020): Digital Skills and Behaviours of Youth That Are Relevant for Digital Culture: A Two-Country Self-Evaluation Perspective, Chapter 6, Examining the Roles of Teachers and Students in Mastering New Technologies (editor Eva Podovšovnik), IGI Global, ISSN: 2326-8905, 128-149, DOI: 10.4018/978-1-7998-2104-5.ch006
  • Pivac, T., Blešić, I. Besremenji, S., Gavrilović, D. (2020): Attitudes of Local Population on the Importance of Events Nourishing Culture and Tradition of Croats in Vojvodina, TURIZAM Volume 24, Issue 1, 46–56, DOI: 10.5937/turizam24-25376
  • Božović, T., Blešić. I., Nedeljković Knežević, M., Đeri, L., Pivac, T. (2021): Resilience Of Tourism Employees To Changes Caused By Covid-19 Pandemic, J. Geogr.Inst.Cvijic. 71 (2), pp 181-194, https://doi.org/10.2298/IJGI2102181B,
  • Lukić, T., Pivac, T., Cimbaljević, M., Đerčan, B., Bubalo Živković, M., Besermenji, S., Penjišević, I., Golić, R. (2021): Sustainability of Underground Heritage; The Example of the Military Galleries of the Petrovaradin Fortress in Novi Sad, Serbia, Sustainability  13(20), 11356; https://doi.org/10.3390/su132011356
  • Mickov, B., Pivac, T. (2021): New Cultural Sustainability in “Open Cities”, Culture of Polis, Year XVIII (2021), Issue 46, pp. 123-132
    ISSN 1820-4589, DOI: https://doi.org/10.51738/Kpolisa2021.18.3r.2.02
  • Lukić, T., Pivac, T., Solarević, M., Blešić, I., Živković, J., Penjišević, I., Golić, R., Pivarski, B.K., Bubalo-Živković, M., Pandžić, A. (2022): Sustainability of Serbian Villages in COVID-19 Pandemic Conditions. Sustainability, 14(2):703. https://doi.org/10.3390/su14020703  
  • Šagovnović, I., Pivac, T., Kovačić, S. (2022): Examining antecedents of residents’ support for the European Capital of Culture project – event’s sustainability perception, emotional solidarity, community attachment and brand trust, International Journal of Event and Festival Management, Volume 13, Issue 2, pp. 182-202,  https://doi.org/10.1108/IJEFM-02-2021-0009,
  • Lukić, T., Blešić, I., Pivac, T., Bubalo Živković, M, Đerčan, B., Kovačić, S., Cimbaljević, M., Bjelajac, D. (2022): Urban Image at the Time of the COVID-19 Pandemic, Case Study Novi Sad (Serbia), Societies 12/59, https://doi.org/10.3390/soc12020059,
  • Kovačić, S.; Cimbaljević, M.; Tretyakova, T.N.; Syromiatnikova, Y.A.; García Henche, B.; Petrović, M.D.; Blešić, I.; Pivac, T.; Demirović Bajrami, D.; Gajić, T. (2023): How Has COVID-19 Changed the Way We Travel? Exploring Tourist Personality, Reactions to the Perceived Risk and Change in Travel Behavior. Sustainability15, 1951. https://doi.org/10.3390/su15031951 
  • Božović, T., Vujičić, M., Kovačić, S., Jovanović, T., Pivac, T. (2023): Tourist motivation for slow travel: A case study of the Vojvodina region, Serbia, Acta geographica Slovenica, 62-3, 2022, 33–45, DOI: https://doi.org/10.3986/AGS.10583
  • Vujičić, M., Šaćirović, D., Stankov, U., Ali, F., Kovačić, S., Besermenji, S., Pivac, T., Blešić, I., Bratić, M. (2023): Emerging cities and travel motivation: A latent profile analysis approach, Journal of Vacation Marketing, https://doi.org/10.1177/13567667231188872
  • Kovačić, S.; Pivac, T.; Akkar Ercan, M.; Kimic, K.; Ivanova-Radovanova, P.; Gorica, K.; Tolica, E.K. (2023): Exploring the Image, Perceived Authenticity, and Perceived Value of Underground Built Heritage (UBH) and Its Role in Motivation to Visit: A Case Study of Five Different Countries. Sustainability, 15, 11696.https://doi.org/10.3390/su151511696
  • Pivac, T., Kovačić S., Blešić, I., Cimbaljević, M. (2023): The Impact of Cultural Events on the City Image and Development: Residents’ Perspective, 7th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, pp.169-183, ISSN 2683-5673, https://doi.org/10.31410/tmt.2022-2023.169  
  • Surla, T., Lunić, D., Pivac, T. (2023): Principles of Slow Food Movement as a driver of rural tourism areas development in Serbia, Book chapter published in “Evolving the perspectives on the value of gastronomy for Mediterranean destination development”, the third volume of the Book Series “Tourism Studies on the Mediterranean Region” by the Institute for Studies on the Mediterranean – CNR (guest editor: Roberta Garibaldi / regular editors: Piera Buonincontri, Roberto Micera & Luisa Errichiello), McGraw Hill, pp.131-145