Teaching Assistant

PhD Maja Mijatov Ladičorbić


Short biography: 

Date and place of birth: 16.05.1989. Zrenjanin

Maja Mijatov Ladičorbić completed her bachelor studies in 2011 (study program: Manager, module Tourism) at Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad. She completed her master studies (study program: Master Manager, module Tourism) in 2013, at the same Department. She gained a PhD education degree in the field of Geosciences (Tourism) in 2018, by defending her PhD dissertation titled: ‘Ethical climate types represented in hotels at Kopaonik and their impact on the business performances.’

Emailmajamijatov@gmail.com; majam@dgt.uns.ac.rs
Consultations: Office no. 13 (the first floor of the Faculty of Sciences) 

Work positions:

  • Teaching Assistant (since 2021)
  • Department ERASMUS+ Coordinator (since 2021)
  • Research Associate (2018-2021)

Field of the research:

  • Business Ethics
  • Corporate Social Responsibility
  • Human Resources
  • Organizational Culture
  • Management
  • Sustainable Development


  • Management Principles
  • Entrepreneurship
  • Business Ethics and Corporate Social Responsibility in Tourism
  • Sustainable Development
  • Nautical Tourism

Other important information:

Scholarships and Awards:

  • Scholarship of the Ministry of Education, Science and Technological Development (for the PhD studies): 2014/2015, 2015/2016, 2016/2017, 2017/2018.
  • Scholarship of the Fund for Young Talents of the Republic of Serbia (Dositeja): 2012/2013.
  • Scholarship of the Fund for providing scholarships and facilitating progress of talented students of the University of Novi Sad: 2011/2012.
  • Scholarship of the Fund for Young Talents of the Republic of Serbia (Dositeja): 2010/2011.
  • Scholarship of the Ministry of Education for basic studies.
  • Award of University of Novi Sad for success achieved during the studies.


  • ‘GLOBE 2020’ Global Leadership and Organizational Behavior Effectiveness, Beedie School of Business, Simon Fraser University, Serbia Research Team.
  • COST Action CA21150 – Parental Leave Policies and Social Sustainability (Sustainability@Leave).
  • COST Action CA21158 – Enhancing Small-Medium IsLands resilience by securing the sustainability of Ecosystem Services (SMILES).
  • Autonomous Province of Vojvodina, Provincial Secretariat for Higher Education and Scientific-Research Activity, Program 0201, with the project title ‘Research of the entrepreneurial potentials among the local population for using the thermo-mineral water resources of Vojvodina’.
  • Autonomous Province of Vojvodina, Provincial Secretariat for Higher Education and Scientific-Research Activity within Scientific research and developmental research projects of national minorities – national communities in the Autonomous Province of Vojvodina in 2021, ‘Tourist presentation of industrial heritage as a factor in preserving the tradition of the Germans in Vojvodina’.
  • Coauthor of the ‘Gornje Podunavlje Special Nature Reserve Sustainable Tourism Strategy and Action Plan’ (Stojanović, V., Mijatov, M., Obradović, S., 2021).
  • Coauthor of the ‘Visitor management plan for the Special Nature Reserve ‘Gornje Podunavlje’’ (Stojanović, V., Mijatov, M., 2020).
  • Ministry of Education, Science and Technological Development, Republic of Serbia: ‘Transformation of geospace in Serbia – past, current problems and solution proposals’ (Project number: OI 176020; University of Novi Sad, Faculty of Sciences).

Selected references:

  • Mijatov Ladičorbić, M., Dragin, A., Stojanović, V., Lazić, L., Janjušević, B., Carmer, A., Hansen, B. (2023): Do We Want to Be Involved? Tourism Promotion and the Industrial Heritage of Germans in Vojvodina, Sociologija i prostor, 61, 226(1), 79-104.
  • Mijatov Ladičorbić, M., Dragin, A. S., Jovanović, T., Solarević, M., Munitlak Ivanović, O., Stojanović, V., Košić, K., Ivkov-Džigurski, A., Tomić, S., Vujičić, M.D., Nedeljković Knežević, M., Blešić, I., Anđelković, Ž., Zadel, Z., Tepavčević, J., Stoiljković, A. (2023). Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees. Sustainability, 15(5), 4010. 
  • Dragin, A., Mijatov Ladičorbić, M., Stojanović, V., Lazić, L., Komnenić, B., Damnjanović, J., Carmer, A., Hansen, B. (2023). Evaluating resident attitudes on German industrial heritage and tourism using the sustainable tourism attitude scale in Vojvodina, Serbia. Journal of Heritage Tourism, 18(6), 864-884.
  • Mijatov, M., Dragin, A., Majstorović, N., Janičić, B., Zadel, Z. (2022): The impacts of the COVID-19 on youth tourism and hospitality managers in-training in Serbia, Monography: COVID-19 and a World of Ad Hoc Geographies edited by Stanley D. Brunn and Donna Gilbreath Springer, pp. 1879-1895.
  • Dragin, A., Mijatov, M., Majstorović, N., Janičić, B., Korovljev, D. (2022): COVID-19 pandemic and young tourists’ travel risk perception, in Monography: COVID-19 and a World of Ad Hoc Geographies edited by Stanley D. Brunn and Donna Gilbreath. Springer, pp. 1755-1775.
  • Dragin, A. S., Majstorović, N., Janičić, B., Mijatov, M. B., Stojanović, V. (2022). Clusters of Generation Z and Travel Risks Perception: Constraining vs. Push–Pull Factors. In The Emerald Handbook of Destination Recovery in Tourism and Hospitality (pp. 375-395). Emerald Publishing Limited.
  • Mijatov, M., Dragin, A., Stojanović, V., Ivkov Džigurski, A., Nedeljković Knežević, M, Košić, K. (2022): Ethical Code and its Influence on the Employees’ Perception of Organizational Social Responsibility, Management – Journal of Sustainable Business and Management Solution in Emerging Economies, 27(3), 11-21. 
  • Jovanović, T., Mijatov, M., Dragin, A.S., Simat, K., Majstorović, N., 2022. Identification of predictors’ effects on perceiving the ethical climate and job satisfaction within Serbian tourism industry. Journal of Management & Organization, 28(1), pp. 120-148.
  • Stojanović V., Mijatov, M., Dunjic, J., Lazić, L. Dragin, A., Milić, D., Obradović, S. (2021): Ecotourism Impact Assessment on Environment in Protected Areas of Serbia: A Case Study of Gornje Podunavlje Special Nature Reserve, Geographica Pannonica, 25(3), 157-167.
  • Nedeljković Knežević, M., Mijatov, M., Kovačić, S. (2021): Achievement motivation and locus of control as factors of entrepreneurial orientation in service industries. Journal for East European Management Studies, 26(2), 275-305.
  • Nedeljković Knežević, M., Petrović, M., Kovačić, S., Mijatov, M., Vuković, D., Kennell, J. (2021): Acting the part: Emotional intelligence and job satisfaction as predictors of emotional labor in travel agencies. Tourism and Hospitality Research, 21(2), 183-201.