Msc Ivana Šagovnović

Short biography:

Date and place of birth: January 2, 1995. Sombor, Serbia

She completed her bachelor’s degree in 2018, and in 2019, she defended her master’s thesis entitled “Tourists’ perception of the destination personality and the emotional experience of the city of Novi Sad” and earned the title of Master Manager (Tourism). In the same year, she enrolled in doctoral academic studies, PhD in Geosciences – Tourism, at the Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad.



Consultations: Email to schedule a consultation.


  • 2023. – Research Assistant

Areas of expertise:

  • Tourism
  • Psychology in Tourism
  • Destination branding in Tourism



  • Congress Tourism

Other important information:


  • Scholarships of Ministry of Education, Science and Technological Development of the Republic of Serbia (2014/2015, 2015/2016, 2016/2017)
  • Scholarships of Foundation for Young Talents – Dositeja for studying in Serbia (2017/2018, 2018/2019)
  • Scholarships of Ministry of Education, Science and Technological Development of the Republic of Serbia – for doctoral students (2019/2020, 2020/2021, 2021/2022, 2022/2023)

Foreign languages: English, Spanish


  • Immersive Technologies for Cross-Cultural Tourism Development: U.S. and Serbia on a Pathway to Digital Transformation, University Partnership Program (FY2022), SRB10022FO002.
  • COST Action CA22122 – Rethinking the Blue Economy: Socio-Ecological Impacts and Opportunities (Rethink Blue).

Selected references:

  • Šagovnović, I., Kovačić, S., Kurež, B., Tretyakova, T.N., & Syromiatnikova, Y.A. (2023). Getting closely attached to it: The role of destination personality and emotional experience in tourists’ attachment to a tourist destination. International Journal of Hospitality & Tourism Administration. Advance online publication.
  • Kovačić, S., & Šagovnović, I. (2023). Exploring the Relationship Between Tourists’ Emotional Experience, Destination Personality Perception, Satisfaction and Behavioral Intentions. Psihologija, 56(3), 371-398.
  • Šagovnović, I., Kovačić, S., & Jovanović, T. (2023, October 26-28). Unpacking destination conspicuousness – Investigating its antecedents and consequences [Conference presentation abstract]. Current Trends in Psychology 2023, Novi Sad, Serbia.
  • Šagovnović, I., Pivac, T., & Kovačić, S. (2022). Examining antecedents of residents’ support for the European Capital of Culture project – event’s sustainability perception, emotional solidarity, community attachment and brand trust. International Journal of Event and Festival Management, 13(2), 182-202.
  • Šagovnović, I., & Kovačić, S. (2022). Predicting travel motivation with personality and personal values – The roles of Big Five plus Honesty/Humility personality traits and Kahle’s Values. International Journal of Hospitality & Tourism Administration, 24(4), 614-643.
  • Šagovnović, I., Stamenković, I., & Demonja, D. (2022). Thinking green when at a tourism destination? The effect of tourists’ sociodemographic characteristics in predicting the perception of green packaging and branding, eco-friendly attitudes and behaviour. Sociologija i prostor, 60(1), 89-109.
  • Šagovnović, I., & Stamenković, I. (2022). Investigating value of green marketing tools in predicting tourists’ eco-friendly attitudes and behavior. Journal of Ecotourism, 22(4), 479-501.
  • Šagovnović, I., & Kovačić, S. (2021). Influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experiences of a city break destination. International Journal of Tourism Cities, 7(1), 200-223.
  • Kovačić, S., Vujičić, M.D., Čikić, J., Šagovnović, I., Stankov, U., & Zelenović Vasiljević, T. (2021). Impact of the European Capital of Culture project on the image of the city of Novi Sad – The perception of the local community. Turizam, 25(2), 96-109.
  • Kovačić, S., Jovanović, T., & Šagovnović, I. (2019). Exploring the gap in destination image and destination personality perception between tourists and stakeholders: Case of Roman heritage sites in Serbia. Turizam, 23(3), 133-144.