Turizam Volume 25, Issue 2-3
TOURISTS APPROACHES TO ECO-FRIENDLY HOTELS AND DETERMINATION OF GREEN HOTEL PREFERENCES: THE CASE OF ESKIŞEHIR
Authors: Emre Ozan Aksöz, Birgül Aydın, EsinYücel
Abstract: The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.
Key words: environment, green marketing, hotel industry, eco-friendly, sustainable tourism, preferences, tourist approaches
Article info: 83-95
Received: October 2020 | Accepted: March 2021