Turizam Volume 24, Issue 1-1
REFLECTIONS OF DESTINATION QUALITY ON DESTINATION IMAGE: A CASE OF KUŞADASI
Authors: Janet Oluwakemi Abiodun, Gökçe Özdemir
Abstract: The image of a tourism destination is assembled on various resources including past encounters
and marketing communications. However, the utmost important factor in increasing tourist
arrivals is creating a high quality of service at a destination in a sustainable manner. The
main purpose of this study is to analyze both what image the tourists have about Kuşadası as
exemplified in the 15,047 reviews on TripAdvisor through content analysis, and what image
the stakeholders have in their minds through interviews. The importance of this study is that
it sheds light on the destination image that is stimulated through tourists’ user-generated content
based on the destination quality attributes.
Keywords: Destination image, destination quality, TripAdvisor
Article info: 1-12
Received: November 2019 | Accepted: March 2020