Turizam Volume 19, Issue 1-2
ATTITUDES OF TOURISTS ABOUT THE POSSIBILITY OF DEVELOPMENT OF UNUSUAL HOTELS IN SERBIA
Authors: Klisara Dubravka, Bradić Milan, Balaž Melita
Abstract: This paper deals with the problem of relatively young type of hotel that is increasingly attracting the attention of the modern tourist. Unusual hotels are very interesting phenomenon, not only for tourists and hospitality professionals, but also for people who are (currently) out of the tourist flows. These are facilities with untypical architectural design, non-standard equipped or with services that are not common in the hospitality industry. They often contribute to the attractiveness of the area in which they are located. However, business sustainability of unusual hotels, as well as any other hotel, depends on guests, i.e. number of overnight stays. We present the results of research conducted among tourists in Serbia. The main task is to examined whether tourists are interested in the potential developing of unusual hotels. If so, which subtypes of unusual hotel would be best suited for the territory of Serbia. In order to compare experiences and operating results, parallel survey was conducted among owners of unusual hotels around the world. The results suggest a conclusion – with a favourable investment climate, unusual hotels should have a future in Serbia.
Keywords: tourism, hospitality, hotel industry, unusual hotels, hotel development, market research
Received: June 2014 | Accepted: November 2014