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Authors: Aksu Akin, Demir Ayşegül, İnak Aydın, Mutlu Hayriye, Mutlu Yasemin

Abstract: When general aspects of entrepreneurs were taken into consideration, it can be said that they are close to action, ready to take risk, target oriented, desire of owning his/her own firm and not satisfied with salary-based payments. Generally speaking, entrepreneurs should have basic skills like business management (developing of mission, vision, setting goals, sharing values and motivating people) and human resource management skills. Simply, realizing all human resource management related functions, starting from recruitment of the right person to evaluating personal performance. Despite the fact that universities or academia in general, potentially have huge power in orienting graduates to be entrepreneurs, minimal research results can be found in the related written literature. Still in entrepreneurship education and career development, very little information exists, especially regarding motivation levels, behaviors or characteristics of students or graduates. Thusly, in this study, the general entrepreneurial aspects of university students were investigated by using innovativeness, determination, desire for achievement, ingenuity, independence and self-confidence entrepreneurial dimensions. The sample consisted of totally 1512 university students from 8 different universities in Turkey.

Keywords:Entrepreneurship, University Students, Antalya, Turkey

DOI: 10.5937/turizam23-18149

Article info: 1-16

Received: February 2019 | Accepted: May 2019

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Authors: Suat Akyürek, Barış Erdem

Abstract: The changes occur each passing day in demands and expectations of individuals participating to tourism movements lead to formation of new market fields in tourism industry. In this context, gastronomy tourism is regarded as one of the new trends in international tourism. Having hosted a large number of civilizations throughout the history, Turkey is accepted today as one the countries having the richest cuisines in the world. However, the efforts to transfer that gastronomic diversity to future generations are still limited in Turkey. In this study, gastronomy museums were focused on and a gastronomy museum was suggested to be established for Gümüşhane province. It is expected that the determinations revealed in the study will be a model also for other regions of Turkey and lead the way to transfer the gastronomic assets of Turkey to future generations.

Keywords: Sustainable Tourism, Gastronomy, Gastronomy Museums, Gümüşhane City.

DOI: 10.5937/turizam23-20717

Article info: 17-33

Received: February 2019 | Accepted: April 2019

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Authors: Ömer Saraç, Hüseyin Pamukçu, Şevki Ulama, Orhan Batman

Abstract: Recent developments in technology have led to changes in the way we manufacture and the manufacturing volume which allowed for increased competition in the global market. Such competition applies not only to products and businesses, but also to cities, states and destinations. In this context, branding plays an important role in the marketing of cities and states. With its unique natural, historical and cultural assets, Turkey has a number of cities eligible for city branding. Turkish city of Kastamonu, one of the candidates for city branding, boasts a number of cultural assets which drive the tourism sector in the city. The aim of this study was to measure the Kastamonu University, Faculty of Tourism students’ perception of city brand associated with the city of Kastamonu. A total number of 505 questionnaires were completed by the university students and the data collected was analyzed using a statistics software suite; frequencies, percentages, means, factor analysis, t-test, and one-way analysis of variance (ANOVA) were used for data processing. As a result, a total number of seven dimensions were found with respect to the students’ perception of Kastamonu as a city brand. Statistically significant differences were found between parameters such as age and gender of the students, years of academic study, income, place of origin, previous knowledge of the city, first impression of the city and current opinion about the city and these dimensions.

Keywords:Marketing, Brand, Branding, City Brand, Kastamonu

DOI: 10.5937/turizam23-20881

Article info: 34-52

Received: March 2019 | Accepted: April 2019

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Authors: Stojan Vuković, Aleksandar Antić

Abstract: Western Serbia is a part of the Dinaric karst, which makes this area rich with caves, karst springs, karst waterfalls and other karst phenomena. Caves in the Zlatibor county, as representative speleological geosites, are one of the first established tourist caves in Serbia. They have great potential for speleotourism and geotourism development in the region and are considered important for tourism development of Zlatibor mountain. In this paper we analyze the speleological potential for geotourism development in Zlatibor county (west Serbia). The main goal of the paper was to determine the current state of speleotourism in Zlatibor county and possibilities for further development by analyzing two caves in this area: Stopića cave and Potpećka cave. Our research was carried out by applying the Modified Geosite Assessment Model (M-GAM). The results show that these caves are not just favourable geosites with great complementary tourism potential of the Zlatibor mountain, but they are also unique speleological objects with vast speleotourism and geotourism development opportunities.

Keywords: caves, geotourism, Zlatibor, West Serbia.

DOI: 10.5937/turizam23-21325

Article info: 53-68

Received: April 2019 | Accepted: May 2019