Turizam Vol. 24-2
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August 21, 2026Turizam - Volume 24, Issue 1
Volume 24, Issue 1 content (click on a plus button for more):
REFLECTIONS OF DESTINATION QUALITY ON DESTINATION IMAGE: A CASE OF KUŞADASI
Authors: Janet Oluwakemi Abiodun, Gökçe Özdemir
Abstract: The image of a tourism destination is assembled on various resources including past encounters
and marketing communications. However, the utmost important factor in increasing tourist
arrivals is creating a high quality of service at a destination in a sustainable manner. The
main purpose of this study is to analyze both what image the tourists have about Kuşadası as
exemplified in the 15,047 reviews on TripAdvisor through content analysis, and what image
the stakeholders have in their minds through interviews. The importance of this study is that
it sheds light on the destination image that is stimulated through tourists’ user-generated content
based on the destination quality attributes.
Keywords: Destination image, destination quality, TripAdvisor
Article info: 1-12
Received: November 2019 | Accepted: March 2020
HOSPITALITY AND TOURISM ENTREPRENEURSHIP: ADMINISTRATIVE BARRIERS IN IMO STATE, NIGERIA
Authors: Nwokorie, Edwin Chigozie, Adiukwu, Ikenna Kingsley
Abstract: Impeding factors to the operational efficiency of hospitality and tourism enterprises in Imo
State, Southeast Nigeria, were examined in this study. The conceptual model considered if
access to funds, government policies and infrastructure determine the efficiency of hospitality
and tourism enterprises through the impact on sales volume, cost of operation and productivity.
A 21-point questionnaire was administered to 384 respondents of 63 hospitality and tourism
enterprises across the state, in which 311 valid instruments were used for analysis. Means
and standard deviation were measured in relation to the consequent variables. Hypotheses
were tested in Pearson Chi-square to determine significant relationships between the variables
and to justify the research model. The result revealed that poor access to funds, inconsistent
government policies (like multiple taxation) and poor infrastructure affect sales volume, operating
cost and productivity of hospitality and tourism enterprises. The study equally exposed
policy weaknesses of the government in providing enabling environment for sustainable hospitality
and tourism entrepreneurship, thus leading to poor sectoral development and job loss.
Recommendations include the expansion of road networks in the state and prioritization of
waste management processes in order to enhance access to hospitality and tourism locations,
as well as lessen the overwhelming burden of waste disposal which increases the operating cost
of hospitality enterprises.
Keywords: access, administrative barriers, cost, entrepreneurship government; hospitality and
tourism enterprises.
Article info: 13-32
Received: September 2019 | Accepted: February 2020
THE EFFECT OF GREEN PRACTICES ON EMOTIONAL ATTACHMENT AND GREEN LOYALTY OF COFFEE SHOP CONSUMERS (TURKEY)
Authors: Aydan Bekar, Şükran Durmaz, Nisan Yozukmaz
Abstract: As individuals have recently become more sensitive towards environmental issues, green marketing
has emerged as an important strategic tool in order to gain competitive advantage for
hospitality and food and beverage enterprises. This study is aimed at determining the effect
of green marketing practices on coffee shop customers’ loyalty and emotional attachment. For
this aim, the customers of 3 Starbucks (coffee shop) operating in Mugla province (Turkey) and
having Leadership in Energy and Environmental Design (LEED) Certificate (n=404) were
included in the scope of this study. The hypotheses determined for this aim were tested via path
analysis with latent variables which was one of the structural equation modellings. According
to test results, it was concluded that green practices had a positive significant effect on attachment
to green businesses; customer attachment to green businesses had a positive significant
effect on green loyalty to both green businesses and green products and also loyalty towards
green businesses had a negative impact on loyalty towards green products. These results show
that it is important for food and beverage businesses to adopt green practices both for raising
awareness towards environmental protection and also for creating customer loyalty and emotional
attachment. In this way, environmentally friendly practices provide competitive advantage
as well as an increase in the number of environmentally friendly customers for businesses.
Keywords: Green practices, LEED, emotional attachment to green business, green loyalty
Article info: 33-45
Received: October 2019 | Accepted: January 2020
ATTITUDES OF LOCAL POPULATION ON THE IMPORTANCE OF EVENTS NOURISHING CULTURE AND TRADITION OF CROATS IN VOJVODINA
Authors: Tatjana Pivac, Ivana Blešić, Snežana Besermenji, Darko Gavrilović
Abstract: AP Vojvodina is a highly multi-ethnic community, with 29 nations and national or ethnic
groups living on its territory. Croats make only 2.43% of the population of Vojvodina, but with
their rich culture and tradition, they represent a significant potential for the development
of Vojvodina’s cultural tourism. The richness of customs is best represented through numerous
events that take place in areas with the majority of Croatian population. The paper presents
the results of a survey conducted to determine how informed the population of Vojvodina
is about the maintenance and significance of events of Croats in Vojvodina. A sample of 158
respondents was obtained. Descriptive statistical analysis, t-test of independent samples and
analysis of variance ANOVA were used to analyse the obtained data.
Keywords: Croats of Vojvodina, events, attitudes, local population, Vojvodina
Article info: 46-56
Received: December 2019 | Accepted: March 2020