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Authors: Milan Ivkov, Viktorija Simon, Jelena Tepavcevic, Ilinka Stojkovic

Abstract: Education, complex skills and specialized knowledge of employees are crucial in industries such as hospitality industry. Students of hotel management in various ways try to acquire the experience necessary for employment, such as: professional practice, student exchange, attendance at specialized courses, etc. The importance of human resources both in hospitality industry and in service industries in general, is constantly growing. The main goal of this paper is to determine the expectations and satisfaction of hotel management students with employment in the hospitality industry. The survey was conducted among former and current students of hotel management of the Faculty of Sciences in Novi Sad. The results revealed statistically significant differences in responses. Theoretical and practical implications are discussed in order to help scholars and practitioners better understand this topic.

Keywords: Hospitality industry, Job expectation, Job satisfaction, Students

DOI: 10.5937/turizam24-24810

Article info: 57-67

Received: Januar 2020 | Accepted: March 2020

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Authors: Showkat Ahmad Ganie, Muzaffar Ahmad Dar

Abstract: Tourism is one of the most preferred and well-accepted ways of spending leisure time. The natural urge and appetite of every human being for gaining new experiences and eagerness to get entertained and educated are the main drivers of tourism. Tourism is one of the largest and fastest-growing economic sectors in the world which is directly concerned with generating services, products, employment, and investments. Being a service-based and relationship rich industry, the competitiveness of tourism industry is largely determined by its human resource which is regarded as the most vital asset and the chief source of sustainable competitive advantage. Therefore, the present study intends to summarize the role and significance of human resources in the tourism industry with special reference to Jammu and Kashmir primarily through the use of secondary data. The study established that there exists a positive and coherent association between human resources and the development of the tourism industry. It is such a resource of the tourism industry that appreciates and advances with time and supports the organization in crafting and executing its policies and strategies. It also play a very crucial role in the promotion, growth and sustainable development of the industry. The study is believed to serve as a valuable tool for researchers to understand the importance of human resources in tourism and take this research area forward. It is equally important for the tourism administration and policymakers to formulate strategies for professional management and development of human resources. Moreover, the study makes a significant contribution
to the existing body of knowledge in the area of tourism management.

Keywords: Growth and Development, Human Resources, Jammu and Kashmir, Tourism

DOI:  10.5937/turizam24-23331

Article info: 68-78

Received: October 2019 | Accepted: March 2020

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Authors: Dorottya Süli, Zita Martyin-Csamangó

Abstract: As a remarkable trend, social media is becoming a primary source of information and impressions
about tourism destinations. Travelers, especially the young generations are using intensively
the information from the web in their decisions and they have widely adopted social media in order to search for advice, share and annotate their experiences. The recent shift towards more visual content can even more strongly affect others’ consumption habits, (touristic) decisions, image and opinions on different places and events. Knowing about traveling habits and decision-making processes of young generations can be useful for the tourism service suppliers, because their habits can substantially affect the future tourism development directions. The aim of this study was to analyze the role and importance of social media usage in travel decision-making among the young participants of music festivals in Vojvodina and Hungary. On the one hand, we made a questionnaire survey among the participants of two festivals from the Y and Z generations in the study area (in Green Future of Ada and in the Youth Days of Szeged), and among the students from the University of Szeged, who usually visit festivals. As social media can indirectly contribute to the promotion of festivals and settlements through the public posts of the festivals, on the other hand we analyzed the posts of the selected music festivals on a photo-sharing site (Instagram), searching the hashtags which refer to the places of the festivals. Based on the results it can be concluded that young people’s travel and festival decisions are considerably influenced by social media, so the role of online marketing can be significant to reach these generations. Therefore, the shared social media content linked to festivals can make some places better known by shaping their image. With the improved image these posts can contribute to attracting more tourists.

Keywords: Social Media, Y and Z Generations, Tourists’ Decisions, Festival Tourism, Destination Image

DOI: 10.5937/turizam24-24678

Article info: 79-90

Received: January 2020 | Accepted: April 2020

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Authors: Elena Petkova

Abstract: The aim of the article is to present a model of the activities of the city tour provider organizations, involving relations with customers (tourists). The activities involving customer interactions include relations before, during and after the city tours. The model has been implemented to analyze the city tours of Sofa, Bulgaria. The results revealed that tours in Sofia are characterized by a high degree of interactivity between personnel and customers, and customers themselves, involvement of partners and intensive use of technologies.

Keywords: City Tours, Model, Customers, Providers, Sofia, Bulgaria

DOI: 10.5937/turizam24-24756

Article info: 91-100

Received: November 2019 | Accepted: April 2020