Click here for the full text.

Authors: Prosperous Nongsiej, Lakavath Mothilal

Abstract: Festivals are fast-growing tourism segments, which is considered an important tool for promoting and understanding market segmentation based on tourists’ motivation. Identifying tourist’s motivation has been a key requirement that leads to tourism development and improvement, it also facilitates marketers, stakeholders, and decision-makers to formulate efficient marketing strategies, improve and enhance the satisfaction and leisure of the tourists throughout the festivals. The main purpose of the study is to identify the factors that attract tourists visiting Meghalaya to attend the various cultural festivals; eighteen festival motivation variables were formed based on various literatures and reduced to three dimensions by Factor analysis. Also, these motivational factors were examined to confirm if there is any statistical significance between the demographic variables by using ANOVA and T-Test. The results indicate that “Change from everyday life” and “Friends and family togetherness” are the most important factors for tourists visiting the cultural festivals in Meghalaya.

Keywords: Festivals; Cultural; Meghalaya; Tourists; Motivation

DOI: 10.5937/turizam23-22766

Article info: 166-177

Received: August 2019 | Accepted: October 2019

Click here for the full text.

Authors: Vuk Garača, Svetlana Vukosav, Igor Stamenković, Milan Bradić

Abstract: Significant tourist centers are inseparably linked with their gravitational zone, which together make up a tourist destination, or tourist region. The tourist region is a complex spatial unit, composed of a number of elements, such as primary, secondary and tertiary tourist centers, then gateways of tourist flows, intraregional network of roads, as well as directions that make tourist flows to the region of the tourist region. Therefore, the formation of a tourist region model on previous element and ideas must be the basis for the development of tourism in each tourist center, which has predispositions to be primary. The subject of this work is the modeling of the tourist region of Novi Sad, where the spatial coverage of work is limited to the gravitational zone of the city. The task of the paper is to determine the level of the centrality of tourist sites within the Novi Sad tourist region.

Keywords: Tourist region, Modeling, Level of centrality, Gravitational zone, Novi Sad.

DOI: 10.5937/turizam23-22938

Article info: 178-189

Received: August 2019 | Accepted: October 2019

Click here for the full text.

Authors: Aksu Akın, Arslan Selin, Yardımcı Eylem Olcay, Erkaya Beril

Abstract: The present study aimed to measure the attitudes of local people in Antalya about the International Antalya Film Festival under the components of impact level, trust in the organizing committee, trust in the government, corruption and transparency. The study was conducted in July of 2019 in the districts of Lara, Konyaaltı, Kundu, Serik, Kemer and Kepez in Antalya city of Turkey According to ANOVA and t test results, it was concluded that only education caused a significant difference in the participants’ interest in the International Antalya Film Festival. In addition to this, it is concluded that the participants have issues of trust related to the organizing committee and the government and the fairness and transparency of the management processes. Apart from the answers given to the measurement tool, several participants verbally stated that the locals were not adequately informed about the festival and they could not easily participate in the film festival. The results could be valuable for tourism sector professionals and decision-makers.

Keywords: Government Trust, knowledge, transparency, corruption, festivals, Antalya

DOI: 10.5937/turizam23-24387

Article info: 190-203

Received: November 2019 | Accepted: December 2019

Click here for the full text.

Authors: Jovana Zlopaša, Milica Solarević

Abstract: In their turbulent history cities of Northern Italy experienced one of the most significant changes during the Renaissance period. The development of urbanism and the transformation of architectural style in the 15th and 16th centuries laid the foundations of modern cities of the Padua Valley. Construction and architecture were a visible manifestation of the power so the families of Northern Italy, Visconti and Sforza in Milan and Este in Ferrara, become patrons to many Renaissance artists wanting to show their supremacy over other city-states in humanistic manner. This paper first aimed to define relation between renaissance architectural and urban transformation with now days tourism offer of two cities. While today the renaissance core of Milan is only a small segment of modern Mega polis, Ferrara has not experienced significant changes in the spatial organization of urban area. Nevertheless, both cities base their tourist offer on castles, palaces, and other buildings from the renaissance period. This paper is trying to show just how the renaissance in urbanism and architecture had far-reaching effects on the modern tourism of these two centers of humanistic culture. To create clearer insight on the influence of Renaissance heritage we used descriptive and comparative method, showcasing two Northern Italy tourist sites, Milan and Ferrara that have a similar past but different trends in contemporary tourism.

Keywords: Cultural Heritage, Cultural tourism, Milan, Ferrara, Renaissance, Renaissance
city

DOI: 10.5937/turizam23-23232

Article info: 204-218

Received: October 2019 | Accepted: December 2019