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Authors: Ante Šiljeg, Branko Cavrić, Silvija Šiljeg, Ivan Marić, Mirko Barada

Abstract: The main objective of this paper was to discuss applications of GIS based multi-criteria decision analysis (GIS MCDA) and Analytical Hierarchy Process (AHP). These two techniques were applied in order to assist preparation of the Tourism Management Plan, depicting the most suitable zones for ecotourism development in Dikgathlong Dam Lease Area (DDLA) as one of the largest resources of potable water in Botswana. The MCDA was based on geo-morphometric, hydrologic, landscape and community indicators and criteria which emanated from expert’s opinions, intensive field survey and literature review. In addition the AHP has helped to calculate individual criteria weights and to point the degree of suitability zones classified as highly suitable, moderately suitable, marginally suitable and not suitable for ecotourism. After performing both processes and establishing broad management zones it has been found that the Sustainable Development Scenario is the most appropriate option as the future ecotourism development proposal. This research provides new methodology that can be incorporated into future tourism policies and management strategies.

Keywords: GIS, multi-criteria decision analysis (MCDA), analytical hierarchy process (AHP), ecotourism, land suitability zoning.

DOI: 10.5937/gp23-20633

Article info: 76-86

Received: February 19, 2019 | Revised: April 22, 2019 | Accepted: April 25, 2019

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Authors: Časlav Kalinić, Miroslav Vujičić

Abstract: Facebook is the most widely used SNS (Social Networking Sites) platform globally, and it represents an important marketing and communication channel for hotels. The dynamic and constantly changing nature requires continuous adaptation to changes and benchmarking in order to identify best practices. This paper investigates selected characteristics of Facebook pages (social media metrics) of all hotels in Serbia in national regional context. In the case of four explored regions of Serbia, the results indicate regional inconsistencies, with most notable differences within the number of page fans, temporal aspects of posts as well as user engagement. On the other hand, similarities are evident in some post characteristics such as type of post and post length, while a specific pattern can be observed concerning page fans country of origin. This paper contributes to the regional understanding of social media metrics that can help hotels when assessing their promotional activities.

Keywords: social media metrics; hotels; subnational assessment; Facebook; Serbia

DOI: 10.5937/gp23-19968

Article info: 87-101

Received: December 20, 2018 | Revised: March 21, 2019 | Accepted: March 22, 2019

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Authors: Ivana Blešić, Tatjana Pivac, Janko Veselinović, Sava Janićević

Abstract: This paper analyses the protection of consumers of tourism services in EU law and consumer awareness in this domain in Serbia as a country currently negotiating accession to the EU. Consumer rights in EU tourism are defined by directives and regulations. This paper shall separately analyse two directives and one regulation that directly pertain to the protection of consumers of tourism services. Most legal sources are the codification of business practices of tourist organizations within the EU, but a part of mandatory provisions is the result of the need to protect consumers of tourism services in the domains of tourism in which they are most exposed to violation of their rights. For the needs of this paper, the survey was carried out on the territory of the Republic of Serbia, for the purpose of obtaining information on citizens’ awareness of the rights of consumers of tourism services in EU countries. The main aim of this study is to determine how well informed the citizens of Serbia are regarding consumer rights in tourism and legislation that governs those rights.

Keywords: law; tourism; consumer protection; EU; Serbia

DOI: 10.5937/gp23-20129

Article info: 102-112

Received: January 08, 2019 | Revised: March 28, 2019 | Accepted: April 22, 2019

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Authors: Mirjana Kranjac, Ugljesa Stankov, Jakob Salom, Vladimir Tomašević, Srđan Tomić

Abstract: The European Union (EU) is giving significant financial support to member states through Common agricultural policy (CAP). The problem is that the effects of EU funds are not presented in the way that would allow wide auditorium to understand their benefits. This is very important because it explains where the money collected from the EU citizens is spent. The goal of this paper is to present a model of visualisation by using geographic information system (GIS) as an effective tool for simple analysis of administrative EU measures, taking into consideration multiple factors at once. Results gained by using GIS show that there is only 2 of 27 EU countries that present significant positive correlation between invested funds and agricultural outputs.

Keywords: financial support; funds; EU; evaluating; agricultural; CAP

DOI: 10.5937/gp23-21328

Article info: 113-121

Received: April 13, 2019 | Revised: May 27, 2019 | Accepted: June 03, 2019

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Authors: Ivan Stojšić, Anđelija Ivkov-Džigurski, Olja Maričić

Abstract: The rapid development of immersive technologies has opened up the possibilities for using augmented, mixed, and virtual reality in education. The theoretical part of this paper included a literature review of previous studies dealing with the use of augmented and virtual reality in geography teaching and learning. However, a question raised regarding the readiness of geography teachers to integrate mobile devices and use the advantages of immersive technologies in practice. Based on their digital competences and readiness to use mobile devices and other information and communication technologies in the teaching process four groups of geography teachers can be separated using cluster analysis. The clusters are: 1) Confident and innovative, 2) Traditional approach, 3) Optimistic but low-digitally skilled, and 4) Pessimistic but digitally skilled teachers. Teachers (particularly those in the first cluster) highly assessed the possibilities of using immersive technologies in practice (especially with the physical and regional geography teaching contents).

Keywords: augmented reality; educational technology; geography teacher; geography teaching; immersive teaching; mobile learning; virtual reality

DOI: 10.5937/gp23-20762

Article info: 122-134

Received: February 27, 2019 | Revised: May 28, 2019 | Accepted: June 03, 2019

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Authors: Mauricio Carvache-Franco, Orly Carvache-Franco, María Magdalena Solis-Radilla, Wilmer Carvache-Franco

Abstract: In the literature on tourism and travel, there is a large number of studies on the perceived value, however, natural protected areas and its relationship with the profile of the tourist has been little investigated. Hence, the importance of posing the main objective, to evaluate the relationship between the perceived value with the satisfaction and loyalty of the visitors of Morro Mangroves Wildlife Refuge, Santay Island National Recreation Area and Samanes National Recreation Area, three vulnerable protected areas located in the province of Guayas in Ecuador. The study was conducted in situ with 382 surveys, finding that the perceived values that are related to satisfaction and loyalty were functional value and emotional value.

Keywords: tourism; perceived value; socio-demographic profile; protected natural areas

DOI: 10.5937/gp23-20582

Article info: 135-147

Received: February 14, 2019 | Revised: June 10, 2019 | Accepted: June 12, 2019