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Authors: Forbes Kabote, Freddy Hamadziripi, Sebastian Vengesayi, Felisitas Chimutingiza, Theresa T Makoni

Abstract: HIV & AIDS prevalence is causing lots of deaths in the hospitality industry affecting the most productive population. The study was conducted to explore employee perceptions of HIV & AIDS on the hospitality industry. Using qualitative research philosophy data was collected using semi-structured questionnaires from employees at selected hotel establishments. The data was analyzed thematically. Two critical themes emerged from the study. Firstly HIV & AIDS was being treated as a taboo subject and secondly; there are no clear organizational policies on HIV & AIDS. The researchers concluded that hospitality organizations are still ignorant of devastating existence of HIV & AIDS. Three recommendations were made from the study. Hospitality establishments should embrace the fact that HIV & AIDS exist, Organizations should work with employees to produce workable policies and that organizations should take heed of government efforts in tackling HIV & AIDS and do their part in this international cause.

Keywords: HIV & AIDS, Hospitality Industry, HIV positive employees.

DOI: 10.18421/TRZ19.02-01

Article info: 47-55

Received: September 2014 | Accepted: May 2015

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Authors:Ákos Kátay, Róbert Kiss

Abstract: The hotel is part of the tourism suprastructure; it provides the conditions of the complex supply set of the people’s temporary home. The most important supply characteristic is the location, because this is the only one that is not changeable after a hotel starts its operation. Therefore, the site of the venue completely determines the hotel’s future successfulness. The aim of the research is to explore how much Danube bank located hotel industry lived with the opportunity of choosing the venue’s establishing location as a potential attraction. The paper also outlines how much these properties use this condition in their marketing and also in selling their products. The research examines those hotels that have no significant built-up area between their property and the Danube that would completely destroy the view of the river. According to the hypotheses of the research these riverside based venues mostly belong to international or regional hotel chains. The economical factor during the planning of the venue is much more important than that all rooms should have a riverside view. In the hotels’ marketing communication the utilization of the Danube appears as an attraction such as its additional value shows up in their price policy. The average room prices of these venues’ are higher than the same capital’s similar star-rated ones without having Danube view.
In order to get relevant answers for the above hypotheses authors have a detailed literature review on the development plans and operating reports of the hotel and hospitality industry and examined the involved hotels’ website content analysis, as well.

Keywords:Danube, hotel, attraction, location, view, position

DOI: 10.18421/TRZ19.02-02

Article info: 56-70

Received:September 2014 | Accepted: May 2015

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Authors: Aleksandra Golob, Miha Lesjak, Daša Fabjan, Tadeja Jere Jakulin, Igor Stamenković

Abstract: Events industry plays an important role in nowadays economy and can have a substantial impact for a successful business; in addition, sustainability-oriented tourism is becoming an important component of development and planning of a tourist destination. Thus, organizing sustainability-oriented events is crucial and should focus on the zero waste event management and consider as many elements of sustainable development as possible. The same stands for organizing sports events. The aim of this paper was to find out to which level the organizers of existing sports events in Slovenia are taking into account different domains of sustainable development. Answering to a common questionnaire the organizers gave us a feedback considering four main areas: environmental, social, cultural, and economic criteria. The plan was to determine the level of sustainability of three sports events and compare them to each other according to the outstanding areas as well as to draw the attention to the importance of organizing sustainability-oriented sports
events and minimizing negative effects of those. Since the field of research is complex, dynamic, and has an interdisciplinary character the results were attained using the DEX software which supports a qualitative approach and allows the modelling of complex decision-making processes with a large number of parameters and alternatives. Such methodology enables the input of a preliminary set of sustainability criteria and can be used as a support when deciding on the evaluation of sustainability of events in general.

Keywords: sustainable tourism, sustainable events, sports events, DEXi program, Triple Bottom Line method

DOI: 10.18421/TRZ19.02-03

Article info: 71-83

Received: February 2015 | Accepted: May 2015

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Authors: Tvrtko Josip Čelan

Abstract:This paper presents the Regional Tourism Product Plan (RTPP) and analyses the strategic approach in the planning of tourism. Until 1 July 2013 the Hungary-Croatia Cross-border Co-operation Programme 2007-2013 (hereinafter HU-HR (IPA) CBC Programme) was part of the Instrument for Pre-Accession Assistance (IPA). Compared to the previous periods, IPA brought significant development in co-operation, by introducing single set of rules and the Lead Beneficiary principle. The HU-HR (IPA) CBC Programme applied a new two-step development of tourism. First, it
prescribed the preparation of RTPP within a special project and only after the RTPP was elaborated could the open call for tourism proposals be launched. There was no similar case in other CBC programmes. The author will review the Programme level documents and reports, furthermore, examine the RTPP outcomes and the methodology introduced in the planning of tourism actions in the Programme. The risks RTPP involved and its influence on the implementation of the Programme and tourism projects will be investigated by highlighting the problems of application of RTPP in practice. The aim of this work is to focus on and to evaluate this specific planning methodology, and to assess whether it could be recommended to other similar programmes. Due to the shortcomings that the RTPP entailed, the author will come to conclusion that the planning of such strategies has to be prepared in advance and that the two-step approach of tourism development should not be recommended to other cross-border programmes.

Keywords: cross-border co-operation, European Union, Hungarian-Croatian border area,
regional development, sustainable tourism, strategic plan

DOI: 10.18421/TRZ19.02-04

Article info: 84-97

Received:May 2015 | Accepted: June 2015