Turizam Vol. 20-1
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August 24, 2026Turizam - Volume 19, Issue 4
Volume 19, Issue 4 content (click on a plus button for more):
ATTITUDES OF PARTICIPANTS OF TOURIST ANIMATION – CASE STUDY: THEMATIC EVENTS AS A PRACTICAL TRAINING (NOVI SAD, SERBIA)
Authors: Igor Stamenković, Ivana Blešić, Tatjana Pivac, Anđelija Ivkov Džigurski
Abstract: Most tourists go to tourist resorts not only to rest, but also to learn something new, study the culture, tradition, folklore, national dishes and dances. In that sense, animation and animators represent a link between tourists and hosts. Animation can be defined as an integral part of the tourist offer, which entails enriching the offer with different contents, which provides an incentive for tourists to experience a more eventful travel. The aim of these studies was to develop a new measuring instrument that could be used in Serbia to measure festival motivators that play the key role for travels to destinations that are primarily festival in nature. The results have shown event managers that they need to initiate complex and comprehensive studies of the needs, motives, and expectations of those participating in such events
Keywords: event, animation programmes, theme nights, practical training, attitude
Article info: 146-154
Received:August 2015 | Accepted: November 2015
TRADITIONAL SAILING SHIPS AS INDIGENOUS DALMATIAN NAUTICAL PRODUCT
Authors: Srećko Favro
Abstract: Modern tourist movements of the development of selective tourism forms have offered an opportunity to implement the valorisation of Croatian littoral area through the development of nautical tourism in all its forms, cruising included. As opposed to international cruise market, where the main word have cruisers with few hundred to several thousand passengers, a special type of multi-day cruising or excursion cruising along Croatian coast on traditional Croatian sailing ships has significantly developed in the last few years. Wooden sailing ships have a magical power to attract. They won’t pass unnoticed regardless a huge competition of new trends in constructing technologically perfect modern mega-yachts and the most sophisticated mega-cruisers. In this paper, several traditional sailing ships will be described. They were primary intended to transport cargo, and today they’re renovated with saloons, kitchens, toilets, bathrooms, air-conditioners and satellite TV receivers. Modern usage of this, for Croatian culture, important indigenous product promotes specificities of Croatian maritime and shipbuilding tradition, creates recognition and authenticity of nautical tourism in Croatia and creates also numerous other positive effects such as promotion of middle and small shipbuilding and employment of local inhabitants on islands that at the same time prevents their depopulation. In order to achieve full potential of this form of Croatian nautical offer it is necessary to invest and to motivate main carriers of activities – small ship owners. Besides the need for economic incentives, it is also very important a joint defining of maritime routes for touristic cruising in the way to select ports that, with the state support, would be renovated to accept cruisers. It is also necessary to set a system of planned cruises and berth reservations by a careful selection of favourable locations. This would enable organisation stages and coordination within the ports, and at the same time it would enable a better efficiency and synergy economic effect of all business subjects in the destination. The most important thing within the selected ports is to enable to small cruisers a safe berth and in order to provide the main function of such port it is necessary to construct all required infrastructure (SRNTH, HHI 2006). An overview of selected ports to organise berths and to offer services to tourists on traditional sailing ships will be given in this paper, as well as several proposed routes for sailing in the Splitsko- Dalmatinska County. Project implementation will use the possibility to develop certain historical ports along the coast and on islands, with all their specific features and customs that if valorised in the right way can become the initiators of a revival of traditional maritime towns.
Keywords: nautical tourism, sailing ships, cruising, touristic port, traditional port, maritime
heritage.
Article info: 155-164
Received:October 2014 | Accepted: August 2015
TOURISTS’ SATISFACTION AT TRIJUGINARAYAN: AN EMERGING SPIRITUAL AND ADVENTURE TOURIST DESTINATION IN GARHWAL HIMALAYA INDIA
Authors: S.C. Bagri, Devkant Kala
Abstract: Tourists’ satisfaction has been acknowledged as one of the most important elements of competitive advantage and formulating effective destination management strategies because it is a reliable standard to evaluate performance of tangible and intangible elements of tourism products and services. The purpose of this study is to investigate tourists’ satisfaction by examining the relationship between destination attribute importance and performance in a tourist destination. Trijuginarayan, an emerging spiritual and adventure tourist destination located in Garhwal Himalaya in Uttarakhand state of India was selected as the study area for this research. Importance-Performance Analysis was employed to examine the relationship between importance and performance of various destination attributes. Results revealed that attributes related to tourism product of spiritual and cultural nature, atmosphere and climate, a variety of tourist activities, hospitality and safety are significant factors in determining tourist satisfaction, whereas basic facilities such as accommodation, transportation, tourism infrastructure and hygiene and sanitation at destination are of significant importance in satisfaction evaluation. Findings also reveal that tourists were satisfied with the core products, but were dissatisfied with basic tourist facilities offered at the destination. The findings alert concerned tourism stakeholders for outlining effective strategies for holistic development and improving performance of attributes in a given destination.
Keywords: Tourist Satisfaction, Importance-Performance Analysis, India.
Article info: 165-182
Received: June 2015| Accepted: September 2015
MANAGING GUEST AS AN ASSET: A CONCEPTUAL REVIEW IN THE CONTEXT OF ACCOMMODATION SERVICES
Authors: Dwi Suhartanto
Abstract: This article discusses the concept of a customer as an asset of business in the accommodation industry. The purpose of this article is to examine the value of guests as a firm asset and to propose a model for managing guests as an asset in the context of accommodation services. A guest is considered an asset due to its role in providing revenue to the accommodation firm. Because of this role, the accommodation guest needs to be managed appropriately. This article argues that guest service evaluation (i.e. service quality, perceived value, and guest satisfaction) and service loyalty are important factors in the development of guest lifetime value. The proposed model of managing guests as an asset consists of marketing instruments, service evaluation, guest loyalty, and financial outcomes provides a comprehensive guide on how accommodation firms can manage the lifetime value of their guests. Finally, as there are limited studies examining this issue, future research should test the proposed model.
Keywords: Customer, asset, loyalty, accommodation
Article info: 183-192
Received: July 2015 | Accepted: September 2015