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Authors: Oktay Emir, Sinan Saracli, Ramazan Ufuk Bayer, Savas Artuğer

Abstract: The purpose of this study is to determine the relationship between the atmospheric factors in the hotel managements and the customer loyalty. Also, this study shows the effective demographic
factors on tourist loyalty. To model these effective factors; Optimal Scaling, CHAID Analysis, Explanatory Factor Analysis and Structural Equation Modelling techniques are applied. The data set is obtained from 468 Russian tourists in Antalya-Turkey between the dates June-August 2013 through questionnaire forms. As well as demographic variables, a fivepoint Likert scale is used to measure the loyalty levels of these tourists. The results of the Optimal Scaling analysis indicate that among the consumers whose loyalty is high are those more than 35 years old and those who have visited Antalya at least 2 times and those with MS or Ph.D. degrees. Loyalty levels of female consumers have been found higher than male consumers`. Numbers of visit, gender and marital status are also important factors on consumer loyalty according to the results of the CHAID analysis. Structural Equation Modelling reached to a conclusion that internal factors of hotel atmosphere are more effective on customer loyalty than external factors. Detailed results are given in related tables and figures.

Keywords: consumer loyalty, hotel atmosphere, optimal scaling, CHAID analysis, structural equation modelling.

DOI: 10.18421/TRZ20.02-01

Article info: 49-60

Received: October 2015 | Accepted: May 2016

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Authors: Camelia-Maria Kantor, Veronica Constantin, Vasile Surd

Abstract: Communities suffering from bankrupt industries often struggle in meeting the health needs of their population. In Romania, the older population still remains attached to the traditional spa tourism to meet their needs of relaxation and health cure. This paper uses Turda Salt Mine, a recently modernized site in Romania located in an area widely recognized for industrial pollution prior to ’89. An exploratory, qualitative heuristic methodology was used to identify possible emerging patterns in the way post-communist local governments have engaged with the local social capital in designing sustainable integrated tourism planning and development. Findings suggest that the local population is neglected in the distribution of economic and health benefits, while carrying the environmental costs of increasing tourist numbers visiting the facility. In addition, there seems to be an overall pessimist view of the relationship between the local community and state representatives in terms of civil engagement and genuine interest to achieve one of the major objectives of the European investment: serve the public domain. The authors propose a model of integrated development based on four pillars (Academic, Health, Business and, Social, Cultural and Natural Heritage) to enhance the well being of the local communities where resources are available.

Keywords: tourism, public health, bankrupt industries, integrated planning, convergent and divergent strategy.

DOI: 10.18421/TRZ20.02-02

Article info: 61-75

Received: February 2016 | Accepted: June 2016

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Authors: Ronald J. Burke, Mustafa Koyuncu, Jacob WolpinA, Bekir Esitti, Kadife Koyuncu

Abstract: This research investigated the relationship of perceived workplace learning culture, workplace learning potential, perceived employability, feelings of psychological empowerment, important work outcomes, and self-reported assessments of service quality among supervisors and managers in five star hotels in Turkey. The goals were to determine the effects of workplace learning
cultures on key managerial experiences. Data were collected from 205 managers, an eightynine percent response rate, from twelve hotels, using anonymously completed questionnaires in the last quarter of 2014. Work outcomes included job satisfaction, perceptions of service quality and intent to quit. Managerial Self-efficacy was significantly related to perceptions of workplace learning culture, opportunities for learning, employability and all other work outcomes. In addition, stronger workplace learning cultures and more opportunities for learning also had positive effects of several work outcomes. Practical implications of these findings along with future research directions are offered. Practical applications include training supervisors on ways to develop and support a workplace learning culture, training all employees on the benefits of personal efficacy and ways to increase it, and training employees on the benefits of their own learning and ways to enhance this.

Keywords:Workplace learning cultures, learning potential, work outcomes, managerial employees, Turkey.

DOI: 10.18421/TRZ20.02-03

Article info: 76-91

Received: April 2016 | Accepted: June 2016

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Authors: Oktay Emir, Ramazan Ufuk Bayer, Namık Kemal Erdoğan, Çağlar Karamaşa

Abstract: Tourists decide to travel based on the internal forces, but their decisions about destination
choice are affected by the attractions of the destinations. In other words, destinations draw the visitors with their attractions. It is important for the destination managements to understand why tourists prefer to visit a destination. Therefore, the aim of this study is to identify relative importance of attraction criteria for Eskişehir, one of the most important destination centers located in the Central Anatolia Region in Turkey. With this aim the survey was conducted with tourism destination experts employed in universities, hotels, tourism agencies and public sector, and attraction criteria were prioritized in terms of their relative importance via Analytic Hierarchy Process, one of the mostly used Multi Criteria Decision Making (MCDM) approach. The results indicate that man-made attractions (touristic purpose) are the most important criteria. According to the importance level other criteria are listed as; natural attraction, superstructure and non-touristic purpose man-made attractions respectively. Although natural attraction and superstructure take in the second and third rank out of four, they have really similar weights. Apart from this, “parks, gardens and picnic areas” and “museum and galleries” were found as the two most important sub-criteria, respectively. Theoretical and practical implications and future research suggestions are also discussed.

Keywords: destination, attractions, multi criteria decision making, analytic hierarchy process,
pull factors, eskişehir.

DOI: 10.18421/TRZ20.02-04

Article info: 92-104

Received: April 2016 | Accepted: June 2016