Click here for the full text.

Authors: Dejan Galovski

Abstract: Tourism is one of the most growing industries and engine of the national economies. In the recent years, every tourist destination and countries as a one tourist destination implement many marketing policy and strategies to promote and developed their national tourism products. In this paper will compare Macedonian and Serbian tourism marketing policy and will see what kind of efforts and which activities and resources are used for promotion and development of national tourism products. Macedonia and Serbia are neighbor countries and they offer same types of tourism as a mountain, city and religious tourism and also exchange of tourist from both countries is on a high level. Also will analyze who create and implemented tourism marketing policy in each country. In detail, will analyze the assets which are sort out for development and promotion of Macedonian and Serbian tourism products and their effect on the increasing or decreasing number of tourists. Te effectiveness of tourism policy of both destinations will analyze through competitiveness index and quantitative analyze. With Travel and Tourism Competitiveness Index (TTCI) by World Economic Forum will compare the competitiveness of both countries. Also with quantitative analyze of tourism indicators will see which destination is more successful. Te period that will analyze will be from 2009 to the 2015 year.

Keywords: tourism, marketing, destination, comparison, competitiveness, Macedonia, Serbia

DOI: 10.5937/22-17526

Article info: 42-51

Received: January 2018 | Accepted: February 2018

Click here for the full text.

Authors: Andrea Horváth, Mónika Jónás-Berki

Abstract: Te environmental and social responsibility is a less researched area of tourism operators in Hungary. Te tourism sector is one of the least regulated economic sectors in the global economy, but it can be seriously affected by ecological and social systems. Te tourism supply requires a large amount of resources; therefore, a signifcant amount of waste is generated. By recognizing the effects of tourism, it is crucial for every society and economy to move forward to a more sustainable approach. At the social level, it can generate core processes, contribute to the population decrease in the area, but it can also cause social conflicts. Te environmental and social sustainability requires a comprehensive approach and intervention to the sector as a whole. A wide range of stakeholders should be involved at all levels in order to create sustainability. Te aim of the research is to explore the issue of environmental sustainability among tour operators by using Hungarian case studies.

Keywords: sustainability, responsible tourism, hospitality, Hungary

DOI: 10.5937/22-17527

Article info: 52-62

Received: January 2018 | Accepted: March 2018

Click here for the full text.

Authors: Szilvia Simándi

Abstract: Human capital is a key factor in the development of sustainable tourism. In the sector of tourism, the quality of the provided services receives an important role: the permanent learning and the continuous renewal accompany the development of touristic regions. When examining lifelong learning, the focus of the research is put on experts working in tourism: providing touristic services that need living labour mostly; especially nowadays, tourism can be more and more seen as consuming experience, a service providing experience, in which human capital has a determinative signifcance. An online questionnaire survey was carried out in the framework of a regional research, among accommodation providers, in the framework of a random sampling (n=376). In this survey, learning in non-formal environment was put into focus. Special attention was paid to autonomous learning and learning initiated by the individuals. Te questioned experts of tourism can be categorized from the points of view of getting into the sector and the continuous (lifelong) learning. In connection with the practical implementation of lifelong learning and professional development, a structured range of proposals confrmed with examples were also compiled from the answers about learning.

Keywords: lifelong learning, adult learning, tourism, accommodation.

DOI: 10.5937/22-17528

Article info: 63-70

Received: March 2018 | Accepted: April 2018

Click here for the full text.

Authors: Roozbeh Babolian Hendijani

Abstract: A tourist’s experience is the factor that would determine the satisfaction of a trip and it is important for destinations to achieve success in the highly competitive tourism marketplace. Backpacking as one of the modes of travelling is getting attention among scholars. In Indonesia, the numbers of backpackers are increasing year by year; however there is still a lack of study about their satisfaction levels based on their backpacking experience, mainly due to the misconception that this segment of the market has low value. Terefore, the objectives of this research are to identify the most affecting experience of backpackers’ satisfaction based on superstructure in Jakarta, and to know the effect of satisfaction on their decision to revisit. Te target of this research is inbound backpackers from Jakarta, Indonesia. Tis research employs a quantitative method with the usage of self-administered questionnaires to gather the data from 160 backpackers in Jakarta’s international airport and some tourist attractions around Jakarta. Different analyses such as exploratory factor analysis, multiple linear regression, and descriptive analysis were employed. Te results of this study identifed some factors which have a signifcant impact on satisfaction. It is proposed that for the sustainability of tourism development, future planning should consider the importance of backpackers as a considerable target market. Te fndings would be helpful to various stakeholders such as marketers and hospitality businesses in order to understand and improve tourists’ visit experience in future.

Keywords: Backpackers, Superstructure, Satisfaction, Revisit Intention, Jakarta

DOI: 10.5937/22-17529

Article info: 71-83

Received: February 2018 | Accepted: May 2018