Turizam Vol. 25-3
August 20, 2026Turizam Vol. 25-1
August 20, 2026Turizam - Volume 25, Issue 2
Volume 25, Issue 2 content (click on a plus button for more):
THE RIVER GANGA AND ITS POLLUTION- TOURISTS’ PERCEPTION VISITING GHATS OF VARANASI
Authors: Shikha Sharma, Madhoolika Agrawal
Abstract: The study attempts to assess tourists’ (international, national and local) perceptions for polluted state of the river Ganga in Varanasi, plausible reasons for present status and their willingness to contribute towards river cleanliness. The Kruskal-Wallis analysis suggests variation in perception for pollution and river reverence across three categories of tourists. Tourists perceived the present status of river to be dirty and urged that it can only be improved by joint efforts of people and government. Further, positive response of tourists was observed for their involvement in cleanliness drive of the river Ganga via their willingness to pay and social activities.
Keywords: perception; pollution; reverence; tourists; willingness
Article info: 55-71
Received: September 2020 | Accepted: May 2021
PERCEPTIONS OF “SREM FOLK FEST” PARTICIPANTS ACCORDING TO CULTURAL TOURISM PREFERENCES
Authors: Srđan Timotijević, Maja Mijatov, Milena Sekulić
Abstract: “Srem Folk Fest” has become one of the most popular and significant international folklore festivals in this part of the Balkans since 2004. For the past 16 years, a town Sremska Mitrovica was a host city for European, Asian, South American and African youth. Besides its historical importance, this town on the Sava river could also be considered as the promoter of culture, tradition and folklore of its guests. Each year, the artistic stylization of folklore stage is accompanied by about 20000 visitors during the four festival nights. In 2015, “Srem Folk Fest” was added to the calendar of events of the International Council of Organizations of Folklore Festivals and Folk Arts (CIOFF). The Festival is also recognized by the Serbian National Commission for UNESCO as the keeper of the intangible cultural heritage. One of the main tasks of the paper is related to the need of considering potential and participants’ intentions to repeat their visit, as well as of improving the offer and promotion of the town and its surroundings. The aim of the paper is to analyze the data obtained in the context of the behavior and preferences of participants/respondents, to determine the specificity of their role and thus to make a recommendation for creating even better offer. Considering the respondents from 10 countries, the result is especially significant in the form of improving the image of Serbia, as well as their preferences for getting to know rural areas and cultural features. The study contains the survey research, while gained results might provide a good basis for further organization in accordance with their expectations. In addition, the results could also find practical implication in terms of providing basic information necessary to expand this event within the surrounding area of Sremska Mitrovica.
Key words: event tourism, cultural tourism, participants’ perceptions, preferences, “Srem Folk Fest”
Article info: 72-82
Received: January 2020 | Accepted: October 2020
TOURISTS APPROACHES TO ECO-FRIENDLY HOTELS AND DETERMINATION OF GREEN HOTEL PREFERENCES: THE CASE OF ESKIŞEHIR
Authors: Emre Ozan Aksöz, Birgül Aydın, EsinYücel
Abstract: The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.
Key words: environment, green marketing, hotel industry, eco-friendly, sustainable tourism, preferences, tourist approaches
Article info: 83-95
Received: October 2020 | Accepted: March 2021
IMPACT OF THE EUROPEAN CAPITAL OF CULTURE PROJECT ON THE IMAGE OF THE CITY OF NOVI SAD – THE PERCEPTION OF THE LOCAL COMMUNITY
Authors: Sanja Kovačić, Miroslav D. Vujičić, Jovana Čikić, Ivana Šagovnović, Uglješa Stankov, Tamara Zelenović Vasiljević
Abstract: Nowadays, the research focus is mainly on how tourists perceive the destination image, while the local community, as a very important key actor, is very often neglected in the studies. In light of the fact that Novi Sad has been declared the European Capital of Culture 2021, great attention has been placed on the local community and its perception of the European Capital of Culture (ECoC) influence on all aspects of the city’s life, including city image. In this regard, during April and May 2018, a survey of residents of Novi Sad was conducted to explore their perception of the city’s image – cognitive, affective, and overall. Moreover, the paper is focused on identifying the differences in the image perception on the basis of the respondents’ socio-demographic characteristics.In this study, which is the beginning of a longitudinal study aiming to follow the influence of the ECoC project on the city image, a total of 797 respondents participated. The results of the research on the cognitive image indicate that the local community mostly agrees with the claims that Novi Sad is a pleasant place to live in, that it has a good gastronomic offer, is an attractive place for education, and that people are kind and hospitable. On the other hand, the smallest degree of agreement is observed with claims which refer to the living standard in the city. When it comes to tourism and culture, significant differences are observed between individual attributes. Also, research on the affective image shows that the city is perceived as relaxing, pleasant, exciting, and lively.The paper also shows that residents sociodemographic characteristics (age, education, monthly income, employment status) influence the image perception.
Key words: image perception, local community, European Capital of Culture, Novi Sad
Article info: 96-109
Received: July 2020 | Accepted: November 2020