Click here for the full text.

Authors: Saptarshi Mitra, Jony Hrangkhawl, Stabak Roy

Abstract: Infrastructure is an integral part of tourism. The worldwide tourism economy experienced a massive hike post-COVID period with special reference to Geo-tourism. India is rich in culture and natural resources, and the North-eastern part of India is so enriched that it potentially carries diversified tourism in all eight states of this region. But tourism infrastructure is facing a serious issue in this country, especially in Tripura. The present study illustrates the Geo-tourism infrastructure and assesses the tourists’ perceptions at Jampui Hill. The socio-economic class of the tourists has been defined using the modified Kuppuswamy scale, and the Index of Satisfaction (IS) has been measured using the five-point Likert Scale method. SCOT and Qualitative analyses were also done to determine the possible and negative transition of the tourism economy at Jampui Hill. The study reveals that tourists are not satisfied with the available tourist infrastructure and describes very few tourist activity areas at Jampui Hill spot. A sustainable tourism approach should be adopted to decrease the negative impact and stimulate the positive development of the tourism economy at Jampui Hill

Keywords: Kuppuswamy scale, Satisfaction Index, Geospatial technique, SCOT, Socio-C

DOI: 10.5937/turizam27-39127

Article info: 148-170

Received: Jun 2022 | Accepted: April 2023

Click here for the full text.

Authors: Josip Šetka, Ana Pejdo

Abstract: Due to its landscape peculiarities the Lower Neretva region stands out as a unique area on the Croatian coast. The main objective of this paper was to investigate what potential forms of tourism are suitable for development and further investment. It also aimed to show applicability of ArcGIS computer software in the function of tourism development. An online survey was conducted, with the main purpose to examine the opinions and attitudes of the local people about the current state and development potential of tourism in this region. The purpose of this research is to create the vision for future tourism development in the Lower Neretva region, as well as the recommendations that can serve in determining existing and future spatial planning documents.

Keywords: Lower Neretva region; tourism; selective forms of tourism; GIS

DOI: 10.5937/turizam27-39314

Article info: 171-185

Received: Jun 2022 | Accepted: September 2023

Click here for the full text.

Authors: Sanoj K.T., Ayoob C.P., Albin Tom Baby

Abstract: Kerala has been recognised as one of the top ten paradises in the world. Kerala offers a wide range of tourism items that meet the requirements and expectations of practically every type of traveller, and it stands out for offering a full travel experience. The state of Kerala offers tremendous potential for tourism expansion thanks to its ideal temperature, lush vegetation, natural tourist attractions, vibrant festivals, martial arts, wildlife sanctuaries, and ancient Ayurveda legacy. But Kerala has not been able to fully realise its potential, despite having a variety of resources and opportunities. Kerala’s tourism industry has a lot of untapped potential as less than five percent of visitors to India come to the State. Kerala is ranked eighth in terms of foreign visitor arrivals and fifteenth in terms of domestic visitor arrivals. Kerala travel marketing tactics must be updated over time to reflect changes in customers’ requirements and tastes if the state is to realise its full potential and pull in an increasing number of tourists, especially from abroad. To assure service quality, it is crucial to understand exactly what the client expects, and marketing research on consumer preferences is required to examine how the customer’s needs are evolving. This study aims to comprehend how tourists see the advertising tactics used by the public and commercial sectors at different Kerala tourist attractions.
The study also seeks to gauge travellers’ expectations and satisfaction levels in regard to Kerala as a tourist destination because the success of marketing depends on consumer happiness.

Keywords: Destination marketing, Tourist perception, Travel behaviour, Marketing strategies, Tourist satisfaction, Kerala tourism, Brand identity.

DOI: 10.5937/turizam27-44080

Article info: 186-197

Received: April 2023 | Accepted: September 2023

Click here for the full text.

Authors: Božidar Veljković, Marko Ogorelc, Lazar Pavić, Marko Koščak

Abstract: The opportunities of participatory democratic communication in the process of innovative, sustainable and socially responsible tourism development & policy creation have never been sufficiently exploited due to constant changes in the area of social communication. In this study, based on theoretical and empirical research and case studies, we offer a concept of a communication model, which enables democratic participatory communication in an optimal way, namely by formation of the regional tourist destination. In paper we present the case of the Posavje and Dolenjska regions of Slovenia, in which each municipality has their own municipal tourism development strategies, but do not have a common, regional strategy that best coincides with the parameters determining optimal tourist destination management. We see this as a problem and obstacle for an efficient tourism development. We use the method of online interviews, by targeting tourism stakeholders from all three sectors in the regions of Posavje and Dolenjska, namely public, private and NGO. Based on the empirical research we offer solutions to this tourism development issue in the form of a new conceptualization of communication functions in these tourist destinations

Keywords: Communication, Destination Management, Destination Management Organization (DMO), Participatory Communication, Sustainable Development, Tourism;

DOI: 10.5937/turizam27-43152

Article info: 186-201

Received: March 2023 | Accepted: July 2023