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Authors: Ali Movahed, Kamran Jafarpour Ghalehteimouri, Ehasan Hashemi

Abstract: Today tourism is known as one of the most dynamic economic activities and it plays an important role in sustainable local development. The local community participation in the tourism sector is key to sustainable tourism development which it forms is a suitable context for the use of tourism. Therefore, education is an essential need to increase the community-understanding role of their effective participation. There is a direct relationship between tourism and education, and this relationship requires more commitment to sustainable development. Uraman County is a large region in the provinces of Kurdistan and Kermanshah in the western part of Iran from west enters Iraq. Uraman Takht is a collection of five villages that is part of the city of Sarvabad in Kurdistan Province and is one of the typical tourist areas. This study evaluates the level of education of the people of Uraman in relation to local sustainable tourism development. The aim of this study is to identify the capacities and roots of, Therefore, a survey form designed to collect primary data from the target group and analyzed with SPSS Software. The findings indicate that sustainable tourism with an average indicator (2.64)
because the obtained average is considered below average (3), indicating a low level of education in tourism in Uraman. The second indicator is the level of knowledge and awareness of people about sustainable tourism with an average (3.22) because the average obtained is considered to be above average (3) indicates the level of knowledge and awareness about tourism. The last indicator is tourism economic, social and environmental changes, with an average (3.78) the average obtained is considered too moderate and close to 3 then the changes showing in various dimensions of tourism.

Keywords: Tourism, Education, Sustainable Development, Local Community, Uraman Takht

DOI: 10.5937/turizam25-27457

Article info: 1-15

Received: October 2020 | Accepted: December 2020

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Authors: Mahsum Calan, Akın Aksu

Abstract: The research objective aims to investigate the effect of paternalistic leadership on employees’ performance and organizational identification. The research has adopted the quantitative approach and data collected from a population comprised of employees in five-star accommodation establishments located in Antalya. To represent the research population, the convenience sampling method was used to determine the sample, and in the 2021 summer season, 380 questionnaires obtained from the sample were analyzed. Pearson correlation analysis was used to determine the relationship between the scale variables. According to the results, a positive and significant relationship was found between paternalistic leadership perception, and employee performance and organizational identification. Paternalistic leadership perception explained 6% of the change in employee performance. In addition, paternalistic leadership behavior explained 11.1% of the variance of organizational identification. Significant and positive relationships were found between the subdimension of paternalist leadership (creating a family environment (t=3.073, p≤.01), expectation of loyalty and deference (t=2.061, p≤.05)), and organizational identification. Moreover, another positive relation was found between the subdimension of paternalist leadership (creating a family environment at the workplace (t=2.328, p≤.05)) and performance. This research will be the first study in the tourism sector in Turkey in terms of paternalistic leadership, employee performance, and organizational identification. Since there is no other study in the literature in which these three variables are investigated together in tourism studies, it will fill the gap in the field.

Keywords: Paternalistic Leadership, Employee Performance, Organizational Identification, Tourism Sector, Accommodation Organizations, Antalya

DOI: 10.5937/turizam27-43623

Article info: 16-36

Received: March 2023 | Accepted: January 2024

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Authors: Semele Sardesai, Edgar D’Souza, Supriyanka Govekar

Abstract: This study explores the differential role of artificial intelligence (AI) and human interface (HI) in the hospitality industry and their impact on customer satisfaction and loyalty. In response to intense competition, the industry is increasingly adopting advanced technologies such as AI and artificial intelligence robotics (AIR) to enhance customer service and improve the overall experience. The primary objective of this research is to investigate how hotel visitors perceive AI service quality and human service quality and how these perceptions influence consumer satisfaction and loyalty. This contributes to the existing knowledge on the use of AI in the hotel sector and provides valuable insights for future research. Additionally, the study demonstrates that customer satisfaction acts as a mediator between both human service quality and AI service quality and customer loyalty. Importantly, the indirect effect is stronger for human service quality compared to AI service quality, highlighting the need to strike a suitable balance between AI efficiency and human empathy. The findings underscore the potential of AI-powered services to enhance customer satisfaction and operational effectiveness within service organizations. However, the study emphasizes the continued significance of employee service in shaping customer experiences in the service-dominant era. By understanding the potential
benefits and challenges associated with AI adoption, organizations can make informed decisions and develop effective strategies for integrating AI technologies. This research contributes to the advancement of AI implementation in the hospitality industry, leading to improved business performance and enhanced customer experiences.

Keywords: AI Service Quality, Human Service Quality, Hospitality, SEM, Customer Satisfaction, Customer Loyalty

DOI: 10.5937/turizam28-45450

Article info: 37-48

Received: November 2023 | Accepted: April 2024

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Authors: Ramjit Singh, Immad Uddin Malik, Parikshat Singh Manhas, Adil Amin Nazki

Abstract: This study examines the problems and challenges faced by the tourism social entrepreneurs in Kashmir Valley of the erstwhile state of Jammu and Kashmir, India, which has been witnessing a crisis due to political instability. This research aims to investigate how social entrepreneurship in the tourist industry affects artisans’ livelihoods and the different trends in the development of craftsmanship. This research study employs a quantitative methodology and includes a sample size of 259 respondents selected through purposive sampling. The data was analysed utilising SPSS version 25.0, and the results demonstrate that marketing, financial issues, infrastructure deficiencies, and erroneous planning are the main impediments and difficulties faced by social tourism entrepreneurs in Kashmir. Furthermore, the results indicate that social entrepreneurship in the tourism industry can take several forms with effective administration and assistance. These activities may present substantial job prospects for skilled artisans. The findings of this research study can be utilized by academics, professionals, and researchers to formulate ideas and make progress in the field.

Keywords: Tourism, Social entrepreneurship, Craftsmanship, Development, Challenges, Jammu and Kashmir, India.

DOI: 10.5937/turizam28-46070

Article info: 49-69

Received: August 2023 | Accepted: April 2024