Tourism Destination Competitiveness – Evaluation Model for Serbia (TOURCOMSERBIA)

• Project code: 7739076 (TOURCOMSERBIA)
• Project duration: 1 January 2022 – 31 December 2024
• Funding institution: Science Fund of the Republic of Serbia, IDEAS programme
• Total project budget: EUR 194,805.09
• Implementing institution: University of Novi Sad, Faculty of Sciences; participating institution: Singidunum University, Belgrade
• Project leader: Prof. Dr Vanja Pavluković
• Project team: Prof. Dr Tatjana Pivac, Prof. Dr Uglješa Stankov, Dr Sanja Kovačić, Prof. Dr Svetlana Vukosav, Prof. Dr Milana Pantelić and Marija Cimbaljević (Faculty of Sciences, University of Novi Sad); Prof. Dr Slobodan Cerović, Prof. Dr Nemanja Stanišić, Prof. Dr Tijana Radojević, Prof. Dr Danijel Pavlović and Aleksa Panić, MSc, Teaching Assistant (Singidunum University)
• Contact: Prof. Dr Vanja Pavluković, vanja.dragicevic@dgt.uns.ac.rs, tel. +381 21 485 2842; Faculty of Sciences, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia

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About the Project

TOURCOMSERBIA was approved under the IDEAS programme of the Science Fund of the Republic of Serbia and ran from January 2022 to December 2024. Its main goal is to develop a model for continuous measurement of the competitiveness of Serbian tourism, enabling decision-makers to take concrete action to improve Serbia's competitive position in the international tourism market.

Developing the model involves a series of activities in Serbia and in the countries identified as Serbia's main tourism competitors, with the support and active participation of key tourism stakeholders. The project is supported by the National Tourism Organisation of Serbia, the National Association of Travel Agencies of Serbia (YUTA) and the Business Association of Hotel and Restaurant Industry (HORES).

A final publication presenting the project results and concrete measures is planned for distribution to tourism decision-makers in Serbia and other stakeholders. It is intended to inform future strategies at the national level and decision-making at the regional and local levels, with the aim of strengthening Serbia's competitive position as a tourism destination and supporting sustainable tourism development.

The project team brings together professors and researchers from the Department of Geography, Tourism and Hotel Management of the Faculty of Sciences in Novi Sad and from Singidunum University, with long-standing expertise in tourism research, particularly in destination competitiveness and tourism development in Serbia and worldwide.

This project is supported by the Science Fund of the Republic of Serbia, Project No. 7739076, Tourism Destination Competitiveness – Evaluation Model for Serbia – TOURCOMSERBIA.