9th July 2015 (Thursday)

Location: Rectorate building (The campus of the University of Novi Sad)

09.30 – 10.30 – Registration of participants

10.30 – 11.00 – Opening Ceremony
Welcome intermezzo: Katarina Rakanović student of Music Academy of Novi Sad in class of Prof. Rita Kinka will perform Rigoletto Paraphrase (by Franz Liszt)
Welcome address:

• Miroslav Vasin - Provincial Secretary for Labor, Employment and Gender Equality
• Vesna Kovač - State Secretary at Ministry of Trade, Tourism and Telecommunications of Republic of Serbia
• Prof. Radovan Pejanović - Rector of the Unversity of Novi Sad
• Prof. Neda Mimica Dukić - Dean of the Faculty of Sciences, University of Novi Sad
• Ivan Petrović - EXIT Foundation
• Prof. Snežana Besermenji - Head of Chair for Tourism, Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad  

11.00 – 12.30 – Plenary session “Contemporary Trends in Event and Creative Industry”

Key Note Speakers:

1. PhD Leo Jago, Professor at School of Hospitality and Tourism Management Faculty of Business, Economics and Law, University of Surrey (UK)
   Presentation: The Role of Festivals and Events in Helping to Brand Destinations and Leave Legacies – Unrealized Potential
2. PhD László Puczkó, Managing director and Head of Tourism Section Xellum Management Consulting, Founder of The Tourism Observatory for Health, Wellness and Spa (HUN)
   Presentation: Creativity, Experiences, Transactions. How to Turn Concepts to Guests' Happiness?
3. PhD Margaret Deery, Professor at  School of Hospitality and Tourism Management, Faculty of Business, Economics and Law, University of Surrey (UK)
   Presentation: Volunteers and Host Residents: Important Event Stakeholders

12.30 – 13.30 – Lunch break with coctail

13.30 – 14.00 – Boško Savković, director and author of numerous promotional and ducumentary films

14.00 – 15.30 – Work in separate sessions   (For details see Participants by sessions)

15.30 – 16.00 – Coffee break

16.00 – 17.15 – Work in separate sessions (For details see Participants by sessions)

10th July 2015 (Friday)

Location: Rectorate building (The campus of the University of Novi Sad)

11.00 – 12.00 – Registration of participants

12.00 – 13.30 – Plenary session “re:)branding Serbia”

Key Note Speakers:

1. Gordana Plamenac, Managing Director at the National Tourism Organization of Serbia
   Presentation: Acomplishments of NTO Serbia in promotion and branding of Serbia
2. Milena Veselinović, Freelance journalist at CNN International
   Presentation: Pitching to journalists - how to make your country interesting to the international media (in the right way)
3. MSc Dušan Kovačević, CEO Exit Festival (SRB)

13.30 – 14.15 – Coctail break

14.15 – 15.30 - Panel "I am Serbia" - promoting Serbia through people

Key Note Speakers:

1. Veljko Paunović, Head-Coach of the youth (U20) national team of Serbia, World Champions 2015
2. Jovana Ružičić, Founder of Repats Serbia Association, PR Consultant, Founder and Director of Center for Moms
3. Dragana Kojičić, CEO of EARTH&CRAFTS and member of Repats Serbia
4. Charles Cather, "Say Serbia" founder and blog author SerbiaThroughAmericanEyes.wordpress.com
5. Jovan Simić, Humanitarian activist

Moderator: Ivan Petrović, EXIT Foundation

15.30 – 16.00 – Coffee break

16.00 – 16.30 – Conclusion of the conference

The official language of the conference is English.