Full professor

PhD Vanja Pavluković (maiden name Dragićević)

vanja.dragicevic@dgt.uns.ac.rs

Short CV:

Date and place of birth: March 17, 1983, Čapljina, Bosnia and Herzegovina. She graduated in 2005, received her master’s degree in 2008, and defended her doctoral dissertation entitled Vojvodina as a business tourism destination in 2011 at the Department of Geography, Tourism and Hotel Management, Faculty of Science, University of Novi Sad.

Contact:

Phone: 381 21 485 2829 | email: vanja.dragicevic@dgt.uns.ac.rs

Titles:

  • 2007 – Junior researcher, University of Novi Sad Faculty of Sciences, Department of Geography, Tourism and Hotel Management
  • 2009 – 2010 Assistant, University of Novi Sad Faculty of Sciences, Department of Geography, Tourism and Hotel Management
  • 2011 – 2016 Assistant professor, University of Novi Sad Faculty of Sciences, Department of Geography, Tourism and Hotel Management
  • 2016 – 2021 Associate professor, University of Novi Sad Faculty of Sciences, Department of Geography, Tourism and Hotel Management
  • From July 2021 – Full professor, University of Novi Sad Faculty of Sciences, Department of Geography, Tourism and Hotel Management

Main research areas:

  • business tourism
  • tourism destination management and competitiveness
  • events management
  • consumer behaviour

Subjects:

  • Congress tourism
  • Travel agencies management
  • Transportation and tourism
  • Business events management
  • Tourism Destination Competitiveness

Other:

  • Erasmus + Programme mobility activity for training in June 2019 at Université Paris-Est Créteil Val-de-Marne (UPEC), Paris, France
  • Certificazione di Italiano come Lingua Straniera (CILS), livello uno-B1, Universita per Stranieri di Siena, Siena (2009)
  • Scholarship of the Ministry of Science, Republic of Serbia (February 2006 – December 2008)
  • Awards: 2004 – award of Norway Kingdom embassy in Belgrade, 2003 – award of the Faculty of Sciences, University of Novi Sad
  • Recognition of the Autonomous province of Vojvodina of the Provincial Secretariat for Higher Education and Scientific Research for scientific excellence in the field of social sciences and humanities, subarea for social geography, tourism and hospitality for the second most cited researcher in AP Vojvodina in 2020

Projects:

  1. Tourism Destination Competitiveness – Evaluation Model for Serbia (TOURCOMSERBIA), IDEAS program, Science Fund of the Republic of Serbia 2022-2025
  2. Promotion of natural and cultural heritage to develop sustainable tourism in protected areas (PRONACUL), ADRION 2014-2020
  3. Synergy of culture and tourism: utilisation of cultural potentials in less favoured rural regions (SY_CULTour), South East Europe Transnational Cooperation Programme 2011-2014
  4. Facing the challenges of depopulation in Vojvodina Province, financed by the Provincial Secretariat for Science and Technological Development of the Vojvodina Province, Serbia 2011-2014
  5. Settlements and the population of Vojvodina Province, financed by the Matica srpska, Serbia, from 2017
  6. Cycling Danube – the establishment of the regional cycling route Srem, Austrian Development Cooperation, 2014.
  7. Initiative for Cluster „Association for MICE tourism development“, project financed by the Ministry of economy and regional development of the Republic of Serbia (2008)

Selected references:

  1. Pavluković, V., Kovačić, S., Pavlović, D., Stankov, U., Cimbaljević, M., Panić, A., Radojević, T., & Pivac, T. (2024). Tourism destination competitiveness: An application model for Serbia. Journal of Vacation Marketing, 0(0). https://doi.org/10.1177/13567667241261396
  2. Pavluković V, Carmer AB, Vujičić MD, Cimbaljević M, Stankov U. Unveiling the Motivational Factors behind Generation Z’s Conference Attendance for Sustaining Future Participation. Sustainability. 2023; 15(18):13989. https://doi.org/10.3390/su151813989
  3. Vujičić, M.D., Stankov, U., Pavluković, V. et al. Prepare for Impact! A Methodological Approach for Comprehensive Impact Evaluation of European Capital of Culture: The Case of Novi Sad 2022. Soc Indic Res 165, 715–736 (2023). https://doi.org/10.1007/s11205-022-03041-1
  4. Pavluković, V., Davidson, R., Chaperon, S., Vujičić, M. (2022). China’s Generation Z: Students’ Motivations for Conference Attendance and Preferred Conference Design. Event Management, 26, 847–865.
  5. Cimbaljević, M., Stankov, U., Pavluković, V. (2019). Going beyond the traditional destination competitiveness–reflections on a smart destination in the current research. Current Issues in Tourism, 22(20), 2472-2477.
  6. Pavlukovi?, V. (2019). Business events and tourism. Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad. Book in Serbian language.
  7. Armenski, T., Dwyer, L., Pavluković, V. (2018). Destination competitiveness: public and private sector tourism management in Serbia. Journal of Travel Research, 57(3), 384-398.
  8. Pavluković, V., Armenski, T., Alcántara-Pilar, J. M. (2017). Social impacts of music festivals: Does culture impact locals’ attitude toward events in Serbia and Hungary?. Tourism Management, 63, 42-53.
  9. Dwyer, L., Dragićević, V., Armenski, T., Mihalič, T., Knežević Cvelbar, L. (2016). Achieving destination competitiveness: an importance–performance analysis of Serbia. Current Issues in Tourism, 19(13), 1309-1336.
  10. Dwyer, L., Armenski, T., Cvelbar, L. K., Dragićević, V., & Mihalic, T. (2016). Modified Importance-Performance Analysis for Evaluating Tourism Businesses Strategies: Comparison of Slovenia and Serbia. International Journal of Tourism Research, 18(4), 327-340.